SWOT and Strategy

Introduction

Welcome to Week 1 of BUS687 MBA Capstone. This week you will be introduced to a business simulation that will require that you use skills and knowledge gained from previous courses in your MBA program. In particular you will compete in a three company business environment. You will represent the company HISCO, a medical device manufacturer. Your competition in the simulation will be Matek and Redex. The goal is to outperform your competition through controlling the cost of HISCO while making decisions about the company’s operations.

For Week 1 you will need to take a pre-test associated with current operations information provided in the simulation about HISCO.  The information will also prove vital for the creation of your SWOT Analysis and Business Strategy. You will also watch a video concerning strategy creation that will be helpful as you construct your strategy for the simulation.

You will also participate in a journaling activity that requires that you reflect critically on the importance of creating and using a well thought-out SWOT and the creation of an operations strategy in the HISCO Simulation. You will need to consider how using SWOTs and strategy creation was not only beneficial in the simulation, but also will be beneficial currently in your career and in the future. It is important that you thoroughly read all assigned materials so that you are able start the simulation in the most productive manner possible.

Please note that if you are experiencing technical issues with the Growing Your Business Simulation, you will need to contact the help desk within the simulation.