· In this assignment, we need to write a MS word format marketing plan memo and create a PPT, the things you need to do is:
1. Write the Executive Memo
a. It is double spacing, font Times New Roman, size 12-point and one inch (2.54 cm) all margin.
b. 3 page double space.
a. Background and Objectives
b. Situation Assessment and Analysis
c. Market Summary
d. Marketing Strategy
e. Financials
f. Controls
g. Conclusion
Remember you don’t need to create the power point for me, but write done the main points of each part of the PPT based on your memo and the product you want to bring to market.
Assignment Details Below!!! Read Carefully!!!
· Each student needs to
create
a fictional product or service or both that s/he would like to bring it to the market. You, then, become the expert on the product/service, the environment and the industry in which your company operates. You are encouraged to look up books, news and also articles about that industry such as in Business Week, Forbes, Fortune, the Wall Street Journal, Marketing Communications, Media-Scope and/or Advertising Age, ..., etc. Must be creditable sources.
· You should use the course material (and additional material as you see fit) for this assignment to formulate a full marketing plan.
· This assessment has two items:
1. Executive Memo to your boss
Use very specific language when you preparing the memo. Before submitting your document, do ask yourself honestly, “Does this memo contain all of the information my boss needs to make a decision in my favor?” If not, revise the memo.
2. PowerPoints
Say, your boss buys in then how are you going to convince him/her by an oral presentation? No limitation in the number of slides. You do your own judgment call, but say they can be used for around 15 to 20 minutes presentation. City University of Hong Kong Department of Media and Communication
Executive Memo to your boss in MS Word format: (a sample, idea for you to carry on):
To:
From: (Your full name. Initial in pen)
Subject:
Date:
(Your wordings for each of these sections will vary according to your own situation but you must use these headings and a page limit to one page; 2 pages top.)
This is to recommend the immediate …
BACKGROUND
RECOMMENDATION
NEXT STEPS
Grading Criteria for both items
· Contents (45%) - issues, problems, realistic objectives, implementation
· Presentation itself (30%) - layout, readability
· Completeness (25%) - relevant facts, assumptions, recommendation
· Use of analytical marketing concepts to analyze the company and its products
· Degree to which information was sought and attained
· Quality of critique of company’s marketing program
· Persuasiveness & Feasibility of the marketing plan
· Quality of writing
· Clarity of PowerPoint slides or other visual aids
· References (APA referencing style) http://libguides.library.cityu.edu.hk/citing/apa
txs584
Introduction.docx
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