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Hello classmate,

   How are you doing today? My name is Washburn Kelly, and I am 43 years of age and still going strong. I am currently serving in the military as an Observer, Coach, and Mentor to my National Guard and the Reservist brothers and sister and planning on retiring in 2021. I currently have an Associate degree in information security management and a bachelor's degree in applied behavioral science. I attended Western Kentucky University for my master's degree in social work but had a change of heart on what I genuinely want as I retire out of the military. I believe this is my calling, and I am very excited to be here with you on this venture into the life of Global Marketing. Twenty years of leading from the front, I can still say that I still need more insight and growth into the Marketing franchises to grasp the knowledge and understanding of how some of these major brands as reach the heights they are right now.

 

NIKE

Why did you choose this company? Provide examples of how this company reflects your hobbies or interests.

I choose NIKE company because of how it relates to the people, their culture, and the communities. Nike has no boundaries when it comes to expressing its brand to the public. The promotion of its brand speaks volume through many events that stimulate the people minds and then venture through their home, which also attract those that have no interest in the products. Basketball, football, and soccer have always been my choice of sport to watch and to play myself. As a Jamaican, soccer has always been dear to my heart. Nike has always been a part of the soccer league in Jamaica. My son plays soccer for his high school, which I am an assistant coach in New York, and NIKE is one of their sponsors.

 

How have data and technology, social marketing, and ethics changed the game for these global brands?

Being in the military and traveling to multiple countries, I get first views on how people spend their leisure time. People spend half of their days watching television, scrolling through social media, and reading reviews on items that grasp their attention. These companies have done their research, which helps them to know what the general public views are. NIKE as developed ways that help to capture their audience's interest. Through technology, NIKE give the power of design into the hands of the consumer (Fleishman, 2015). In Social media and marketing, NIKE as imprinted their brand on every social media site such as Facebook, Instagram, Twitter, and many more. NIKE displays their ads on these social media sites so that when the customer is scrolling through, they must scroll past their ads that have something that captures the customer's interest. The customer clicks on the link provided, which sends them to an actual NIKE website, which gives them more images and information on the NIKE product, such as the NIKE number one seller, the Michael Jordon sneakers the Air Jordon. Technology helps these companies to get their brands, and information about their products out to the public faster.

Why do you think they are successful global marketers?

NIKE is successful in getting their company and product known because they add to the people's interest. Through Sports and Fashion, NIKE made sure that their brand would be in the mix of it all. By sponsoring sports events across the world and using famous athletes, help NIKE sponsor their brands as certainly made NIKE one of the most sort out athletic brands in the world. 

What would you do differently to further the company's success? 

There has been a lot of changes since the beginning of the NIKE brand. New companies are developed across the world and are offering the same service as NIKE. With this change, the global marketing franchise as been very competitive. New companies such as ADIDAS, Reebok, Puma, and FILA as adopted some of NIKE advertisement strategies and have made millions off it. For NIKE to stay one step above their competitors, I would continue to design and develop a product that is gear to my young customers. I would research their daily activities and make sure that the product fits their daily needs. Running, walking, swimming, and biking, customers want a product that is comfortable and helps gives them extra support needed to reach new heights.

Would you introduce a new product, or maybe improve the current process? Give examples of how this change would impact the company.

There has been so much great product that has made NIKE one of the top brand names in the world. One of NIKE's top sellers is the Air Jordan, which has people lining up around the store to get a pair. Most of the products that NIKE sells in high demand from people all over the world. I would not change too much of the product that NIKE sells because people are going to buy the product no matter the changes you come up with. There is a saying that old age gets better with time, and that also refers to the product. No matter the age of the product, people are going to buy it because it reminds them of their good old days when there were young. An example is the Air Jordan that comes out every 4-5 years with the same product, just different colors. People continues to go crazy over these sneakers because it was something that they had at a young age or something that they wanted and could not have at the time.

Reference

Fleishman, H. (2015, July 29). 13 businesses with brilliant global marketing strategies (Links to an external site.) . Retrieved from https://blog.hubspot.com/marketing/global-marketing-and-international-business