Marketing paragraph
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intro.docxRead the above article and continue writing based on the previous content（600 words）
· Identify the digital media that your strategy will focus on - i.e. the brand’s own website, mobile marketing, email-marketing, Blogs and Vlogs, Social Media platforms (and which) etc.
· Identify the specific activities to deliver the core strategy. Tips:
1：Make sure that your propositions align with the Situation Analysis and the SWOT.
2：Consider the “RACE Digital Marketing Planning Framework” (Chaffey, 2012).
Describe the benefits you expect your strategy would bring to the brand. Explain what the appeal will be for the chosen target audience and why they are likely to engage with your proposed activities.
CHAFFEY, D. and SMITH, P. (2012) e Marketing eXcellence: Planning and Optimising your digital Marketing. 4th Ed. Abingdon: Routledge.
CHAFFEY, D. and ELLIS-CHADWICK, F, (2012) Digital Marketing: Strategy, Implementation and Practice. 5th Ed. Harlow: Pearson.
