essay paper 2 page

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Intro.docx

•Using the readings up till now, and the readings for Class 05 to answer the following questions:

•Current Concepts (30 pts)

–What was the nature of Wedgwood’s competitive advantage?

•Low-cost leader or differentiator (1st Mover, 2nd Mover, Niche) (10 pts)

–How did he leverage this competitive advantage internationally?

•Relevant management capability & experience (10 pts)

•Global vs adaptive products (10 pts)

•Clarity & Language (10 pts)

•Other Cases & Concepts (10 pts)