Native Advertising Paper

IntPaperAnalysis.docx

Write an analysis of a piece of native advertising (min: 750 words). Your analysis should include the following sections (use images as needed):

· Organization / product or service

· What is the product/service/message being advertised?

· Who is the sponsoring organization? (not where it is published)

· Publishing site

· What kind of publication is this? (news, magazine, blog, etc)

· What are the document design features of the site? What is the visual layout?

· Analysis of how advertising is native

· Demonstrate what document design features were used in the ad

· Explain what (if any) labels were used to differentiate ad from content

· Evaluation as a consumer

· What is your personal experience of this ad? Do you find it effective? Ethical?

message

receiver

purpose

context

sender

Examples: