global strategy part 4

INTL706 Terms of Reference for Team Project 4

Report: 10% of final grade, Video and Powerpoints: 10% of final grade

Introduction:

You are now tasked to develop a final report to company ownership/management that demonstrates:

- your knowledge of the company’s current performance;

- your assessment of the company’s planned future direction;

- your assessment of the marketplace in Canada for similar products and or services; and

- your strategy for the introduction of the product/service into Canada.

Scope of Project:

Your analysis should incorporate all concepts covered in the text that you consider relevant to this research project as well any relevant materials covered in class.

Report Format:

The report should follow the following format:

Title Page

Table of Contents

Purpose of the Report

Content of Report

Recommendations

Conclusion

Appendix

Bibliography and Citations

Report Considerations:

-In English to a Canadian reader

-all currency to be expressed in Canadian dollars (with the foreign currency in brackets)

-a professional, well-written 10-12 page report following APA standards

-at least 5 peer reviewed research articles and or articles from respected journals and magazines, periodicals published within the past 24 months.

Presentation Format:

A 20 minute MP4 type presentation, ot a Powerpoint video presentation

Action Required:

1. Submit Completed Report into the e-dropbox before the start of the Week 14 class.

2. Prepare and upload a 20 minute video presentation and powerpoints before the start of the Week 14 class.