Campaign Plan

Intimate partner violence and other family violence is experienced in all parts of the United States. Because New York City is the largest city in the United States, it also sees the most domestic violence and family violence cases in the country. In 2013, New York law enforcement alone responded to approximately 284,660 cases of intimate partner violence (NCADV, 2015, pg.1). The National Coalition Against Domestic Violence defines domestic violence (intimate partner violence) as, “the willful intimidation, physical assault, battery, sexual assault, and/or other abusive behavior as part of a systematic pattern of power and control perpetrated by one intimate partner against another. It includes physical violence, sexual violence, threats, and emotional abuse” (NCADV, 2015, pg.1). This definition means abuse can happen to anyone in almost any way.

Intimate partner and family violence varies in the degree of severity and whom the abuse is inflicted upon. The abuse can range from emotional abuse and arguments to the murder and death of a partner. Intimate partner and family abuse also can happen swifty and abruptly, making it difficult for the victim to seek help and safety. An abuser controls their victim, including controlling where they go, who they see, how much money they can obtain, and who they contact. A woman being abused is not going to be able to call for help unless she is hiding in a private space. This makes it extremely difficult for domestic violence victims to obtain help when they are in immediate crisis situations. Approximately 20% of domestic violence homicides include a child under ten years old (Noel, 2018, pg. 5). This may be because children are one of the vulnerable victims and are the most easily controlled.

The campaign proposed in this paper focuses on the need of those in intimate partner violence and other family violence situations where the victims are in crisis and need to safely obtain help. This campaign aims to make help and resources available through social media platforms for victims of domestic violence. Focussing on Instagram and Facebook, this campaign proposes a live chat feature that allows for immediate connection and if needed the contacting of police. This campaign also proposes using the chat feature for remotely connecting victims to resources and aiding in the accessibility of those resources. These features will make it safer and more direct for victims to seek and find help. Victims are often heavily controlled, but accessing social media can be done discreetly and in code, which best aids children. In today’s day and age, even young children know how to use social media and have access to either facebook or instagram.

The target of this campaign is the CEO of Facebook and Instagram, Mark Zuckerberg. The programmers of the social media applications can internally create a private function for a live chat room that can contact the police in a crisis situation. There is a need for change in the accessibility of resources for the vulnerable populations of intimate partner violence and other family violence. Resources and help should be able to be accessed discreetly, remotely, and abruptly in crisis situations. ADD STRATEGY

There are multiple stakeholders within this campaign. The consumers of the program are stakeholders because they are the reason this campaign exists. Mark Zuckerburg and the social media platform programmers are stakeholders, along with other existing domestic violence agencies in the NYC area who may collaborate with this program.