Marketing Regression

· In this assignment, you will perform a multiple regression analysis inside of Microsoft Excel.

· Walk through the example regression problem.

· Learn by Marketing. (2018).  Linear regression by hand and in Excel  (Links to an external site.) . Retrieved from http://www.learnbymarketing.com/tutorials/linear-regression-by-hand-in-excel/

Now complete a secondary regression using the changed data table you can download here  data-marketing-budget-12mo-version2  [Excel file]

· Complete a multiple regression using the data "Use Sales” as the Y Range and “Social Media,” “Web” and “Print” as the X-Range.

· Include residuals, line-fit plots and Normal probability plots.

Read: Regression analysis in Excel

· QIMacros. (2018).  Regression analysis in Excel (Links to an external site.) . Retrieved from https://www.qimacros.com/hypothesis-testing/regression/

Watch: Multiple Regression Interpretation in Excel. 

This video provides an example of interpreting multiple regression output in excel:

https://www.youtube.com/watch?v=tlbdkgYz7FM&feature=emb_title

Analyze what you are able to determine from the regression:

Regression statistics

Equation of the line

Effects of variation of spend in Social Media and Web

Include a copy of your Excel file with the regression output in a separate sheet