Order 1270563: inventory management

Nice Touch Hygiene is a company which produces tissues and supplies hygienic products like sanitizers, hand wash, waste baskets, cleaning equipment and chemicals. They are the distributers of TTS Italy and an exclusive distributer of Jofel Dispensers. Nice Touch produces a large variety of tissues; such as face tissues, wet tissues, toilet papers, hand towels etc. The main objective of the company is to produce quality products and create a value in the minds of their customers. Nice Touch serves both the B2B and B2C customers.

B2B customers: Facility management, cleaning companies, retailers as well as other selective tissue company brands by producing tissues to be sold under their respective brands.

B2C customers: Five-star, three star and four-star hotels, restaurants.

The above customers which the company serves now are called away from home market, which means these are the products which customers cannot get from a grocery store or hypermarkets for personal use. The products are supplied with a contract of two years with their customers

Future Goals (entering home market)

Nice Touch has plans of entering the home market, making their products available to customers, by supplying it to the grocery stores and hypermarkets. By entering this market, they will be exposed to various threats due to high competition. The target segments for this market are both the premium customers and the economy customers. The company will approach the premium customers with specially designed and well-presented tissue boxes and the economy customers will be presented with simple tissue boxes with smaller size tissues without compromising on the quality, making it available for the customers at a lower price.

Cost structure

· Salaries of 60 staff

· Machine depreciation and maintenance

· Rent (one showroom and two stores)

Promotional activities

Offering gifts and vouchers annually to the employees of the businesses where Nice Touch Products are bought and used, to enhance customer relations.

Marketing

· Advertisements

· Personal selling

Competition

· Gulf Paper Industry

· Jasoor Factory

· National Paper Industry.

Flash Rent a car WLL.

Flash rent a car provides rentals of a large variety of vehicles; Sedans, SUV’s, Pick up’s, vans and Buses. These rentals are provided to the customers with or without drivers based on their requirements. The company provides quality services by providing their customers with on time car maintenance and replacement of cars in case of accidents or car breakdowns. The firm provides vehicles of Toyota, KIA, Honda and Nissan.

The firm focuses on B2C, there are different types of services they offer, which are:

· Spot rentals for Individuals: Spot rental means renting out to individuals on day to day basis. The car will be rented out by securing an advance and the passport of the individuals.

· Monthly/Weekly: Renting vehicle to customers on weekly or monthly basis according to customer demand.

· Car leasing to companies: Providing vehicles on annual bases or with a contract of two years.

Customer Complaints

Customer care is a very important factor in this industry since the firms with better customer service has the competitive advantage. The complaints received by the customers are normally regarding vehicle breakdown or vehicle problems and the complaints should be dealt with no time delay by replacement or fixing the complaints. The operations department of Flash Rent a Car is always available to the customer’s, resolving customer complaints.

Offers

· Commission on reference

· Discount on long term contracts

Variables/ factors considered in pricing

· Market study

· Vehicle price

· Cost of maintenance

· Resale value

Marketing

· Advertisements- Qatar Living, Facebook, Newspapers and WhatsApp, Emails.

· Website- Is an identity of the firm, it helps people to get their contacts details, location and the services they offer.

· Direct Sales- visiting clients

CRM- customized software for vehicle tracking.

Other Income

As per the law in Qatar, rent a car companies can only rent out cars which are less than five years old. After five years these cars will be sold which is another income for the company.