q

Grand Tour (Warm up Points):

Introductory question: To start, we would just like to ask a couple questions about yourself and get to know your experience with podcasts

  What’s your name?

How old are you?

Are you a student or working?

·      Tell us a little bit about yourself

·      How often do you listen to podcasts?

·      When, during your day, do you usually listen to them?

·      What genre of podcasts do you like most?

What matters most in a podcast/podcasts in general

Bridging question: Being more specific, we would now like to ask more questions regarding podcasts and get your insight on these questions

·      What keeps you listening and engaged to a podcast?

o   Follow up: What type of feeling do you want to experience when listening to podcasts? 

·      How do you hear about the podcasts that you listen to?

o   Follow up: therefore, what do you think are the best ways a podcast can be promoted and advertised

·      Can you describe a podcast that you consistently enjoy listening to?

o   Follow up: Can you describe a podcast that you stopped listening to because you did not enjoy it? What were the major factors that fueled your dislike towards it?

·     How long do you think an ideal podcast should be?

Women in health-related fields

Bridging question: To follow up regarding your opinions on podcasts, now we would like to know more about your perception of women in health-related fields

·    What is your motivation to pursue a career in medicine or in the medical field?

.  Do you feel that women professionals are adequately represented in the health and science fields?

· Follow up if no: What would you like to see change or what could be different?

·      Given your background, tell us about a time that you felt ostracized in the workplace because you are a woman.

·      What are the factors that contribute to such a large difference between the number of male and female employees in your field?

( frame the questions in this section “Women in health-related fields” if you interviewing a man)

Information regarding the “Charged” Podcast for MGH (Massachusetts general hospital)

Bridging question: Now that we have an idea of your views regarding podcasts and women in the medical field, we would like to ask you a few questions about a specific podcast that intends to promote women working in the medical field

·      Are you familiar with Massachusetts General Hospital’s (MGH)  “CHARGED” podcast?

· Follow up if yes: what do you know about this podcast and how has it impacted you?

· Follow up if no: *describe the podcast*, would you be interested in listening to a podcast like this? And why?

The problem with the “Charged” podcast

·      What do you think MGH should do in order to promote the podcast and build their audience?

· Follow up: According to you, what are the demographics that would be interested in the podcast?

.      Do you believe that MGH has a sense of direction for their podcast?

. Should MGH alter their podcast interviewees to just people in the medical field regardless of gender?

· Follow up if yes: how would this change the overall perception of the podcast?

·    What are your suggestions to improve the “CHARGED” podcast for MGH?

(feel free to reframe the questions in this section if the person who you are interviewing is not familiar with mgh podcast)

Concluding Questions

·      Is there anything that we didn’t cover that you would like to talk about in regard to podcasts?

·      Do you have any questions for me?

·      Thank you for your time!