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Interviewquestionsanswers.docx

Interview Questions

1. Competitive advantages

a) What is special about your restaurant?  

1.High-quality ingredients and an experienced cook who ensures serving good food consistently. A good cook understands our guests' needs and works well with the kitchen staff to ensure that guests receive their meal the way they ordered it every time.

2.Providing good customer service in a clean environment to enhance our guests’ overall experience of our restaurant. The staff who interact with our guests always courteous and maintain a positive attitude. Servers always know the menu well, deliver guests’ food and drinks on time, and quickly address any issues that an unsatisfied guest may have. All staff always help to keep the restaurant clean at all times, including the kitchen, food preparation areas and any areas that guests come into contact with.

3.Diffrent from the rest. What distinguishes our restaurant from others is our location near two cities, Sharjah and Dubai, and our presence in Dubai, the border of Sharjah, gives us an important geographic location for easy access to our location from both cities. The other thing and the most important thing is the beauty of our restaurant, with a wonderful Islamic decor inspired by the Islamic civilization, which gives a wonderful aesthetic and an exceptional family atmosphere due to our rooms and private family sessions

b) Why do your customers choose you?

Before answering this question. Let us explain to you a little about Noor Al Mandi and what our restaurant offers.

Noor Al Mandi is one of the Yemeni restaurants that serve Yemeni food in Dubai. As it is known here in Dubai and many countries about the acceptance of Yemeni food for many cultures, whether Indian, Filipino or Arabic.

Now I can answer your question: Why does the customer choose our restaurant? The customer chooses us first, because it is easy to get a parking lot near the restaurant due to the large number of parking spaces available opposite our restaurant. Secondly, we offer a lot of items that suit the taste of different cultures, for example, we offer spicy food because it corresponds to the Indian culture because of the large number of our customers of this nationality.

c) Based on your opinion, did you succeed in retaining your existing customer? Yeah. I believe we have succeeded in satisfying clients who have become an integral part of the

Noor Al Mandi family. The answer is yes, when we see many customers hesitating for years, even though some of them change their home locations, they still frequent us and

prefer our restaurant over the many restaurants in Dubai that offer the same items with similar quality.

2. Value Chain / Business Activity

a) Inbound: Can you briefly explain the sourcing of raw materials for your restaurant (How do you get all the raw materials? Suppliers’ direct delivery or else? Are they being sourced sustainably?

Noor Al Mandi Restaurant purchases raw vegetables and other raw materials from its fixed, pre- defined suppliers onlyWe depend on fixed suppliers for two reasons first to reduce the cost and second and the most important thing we look for quality.

b) Operation: How are the food and beverage being prepared? Eg: Prepared in a clean and hygienic environment.

We always make training for our staff to keep clean and hygienic environment. How we prepare our menu? The food will take up to three hours to prepare before the restaurant opens. For starters, because of the Yemeni cuisine we serve. Yemeni rice food takes time to cook because it starts with washing the rice and soaking it in water for 30 minutes, then cutting and cleaning the meat and chicken, adding the spices and ingredients, sealing it and putting it in the refrigerator to absorb the spices, and finally removing the meat and chicken. Both foiling it and heating it in special steam ovens for up to two hours. After washing the rice, we fill the pot with water, set it to boil, and after twenty minutes, add a small amount of spices, then separate the water from the rice and add another amount of spices, then a layer of rice, and finally a layer of special spices, and leave the rice for half an hour. Finally, to keep the food hot and clean, the rice, chicken and meat are kept in a ready-made food heater.

c) Outbound: Did your restaurant provide food delivery to customers? If yes, are the delivery services handled by your own staff or outsourced to other food delivery companies?

With six bikes and two vans, the restaurant offers delivery service to our clients. Motorcycles are used to transport small and immediate orders, while cars are used to deliver big orders. We still have agreements with online food ordering, but orders placed by these apps are delivered by the companies themselves.

d) Marketing: How do you market your restaurant?

Our restaurant's Google page is regarded as the most significant medium or artery for advertising and getting consumer responses and reviews on our service. We encourage the placement of exclusive deals and coupons on this website, and we pay Google to run ad campaigns.

e) Customer Service: Did your restaurant provide any Channel to interact with customers? How can the customer communicate with your staff before they visit your restaurant? (Exp: booking through phone call; any website for your restaurant; social media)

By dialling our toll-free number, customers can reserve a seat, order home meals, or inquire about our services.

f) Procurement: Is that any standard process when you buy the raw materials? (Exp: will it have gone through the process of finding vendors and negotiating the best prices?)

Before making a decision to negotiate with a supply company, the procurement officer compares pricing and quality; even after signing, he returns to the market on a regular basis to check prices.

g) Human resource management: How do you recruit and train your staff? Is that high turnover rate in your restaurant? If yes, did you have any solution to retain your workers? Recruiting new employees, we do not have many requirements for employment, but there are certain requirements for each profession, for example, hiring a motorbike driver must have a driving license in Dubai. Second, he must have experience in the region for a period of two years and be a good English speaker. We conduct a suitable training course for each department annually.

Our restaurant has a low turnover rate due to the incentives and pensions we provide that are tailored to each of our employees. We have many employees who have been with us for ten years or more.

h) Infrastructure: is that any system/ software you use in your daily operations? (Exp: any off-shelf accounting and payroll system)

The restaurant uses an automated system on a regular basis to log orders, store client data, and generate accounting data. We recently acquired an Ipos system. We keep track of how many orders each individual deliver using this method, as well as monitor the shop and gather the necessary reports. Systems are an important part of a company's development.

3. Information Technology

a) Is there any IT integration in your business?

Yes, POS system is one of the essential components for our restaurant. we invested in a system called IPOS It handles orders, tracks payments and cash flow, manages inventory, and provides robust reporting to help us make decisions at the right time. In short, a POS helps us operate smartly and keep costs in check, which is why choosing the right system is essential for our business.

b) If yes, how does IT help in adding value to your restaurant?

This system helped us a lot first and foremost by keeping customer information from phone numbers, addresses and details of previous requests, which makes it easier for us to choose the right offer for the right person and facilitate the launch of advertising campaigns on the WhatsApp Business.

4. Contribution to Competitive Advantages

Based on your opinion, did you think your business activity is able to help the restaurant continue to survive in the market? (Exp: By using e-procurement, the company is able to buy materials in the lower price and sustain a good relationship with suppliers, it will help the company to maintain their position as cost leadership in the market)

Although we are practicing a successful strategy by entering into supply contracts with many suppliers to ensure reasonable prices, the most important thing is to ensure that we purchase quality food. In order to survive in this pandemic, we are doing what is necessary to reduce costs and ensure quality at the same time.

5. Factors impact on Competitive Advantages

a) Can you share with us that all internal and external factors that might affect your restaurant's competitive advantages?

Both internal and external factors have an impact on our work. To begin with, cleanliness is an essential component of our work's success and a requirement for our society's well-being. The taste is the second consideration. The restaurant's demise is the result of a difference in the taste or quality of the dishes. Finally, although the service provided can succeed in the first two stages, it may fall short in the third, which is how to satisfy the client in a manner that attracts and retains them. In terms of external factors, there is a significant range of restaurants serving the same dishes at affordable prices. It is impossible for us to lift prices while keeping them cheaper than our competitors.

6. Cost reduction strategy

a) During the pandemic period, do your restaurant apply a sustainable cost reduction program? If yes, can you explain how your restaurant's cost reduction strategy works? If no, can you explain what is the method that your restaurant uses during the Covid 19 pandemic in order to avoid or minimize the losses.

During the pandemic, or in particular during the lockdown, we have focused on home delivery of food, and our priority has also been to reduce the amount of food wasted every day. As is known, it is impossible for Yemeni restaurant to get zero wasted food because the food preparation takes up to 2 hours, so we have to prepare our menu in advance and wait for the orders, but we tried as much as possible not to waste a large amount to reduce costs. Since our business was only limited to food delivery, we decided to give two months leave to half of the staff because we were unable to afford additional expenses during these difficult times.

b) What is your restaurant long term plan in order to sustain in the market?

Our plans have changed and are no longer possible as a result of the Corona pandemic. We are actively developing more robust and adaptable crisis response strategies.