Hierarchical Value Map

Group questions

Keith

1. Age

41

2. Education

Bachelors degree in engineering

3. Job

I’m a mechanical engineer

4. Marital Status

Married

5. When did you start working out?

About 15 years

e. What made you decide to start working out?

I started working out because I used to be extremely fat

e. Do you go to the gym alone?

YES

e. Do you go to the gym with a partner/group?

NO

e. What were your habits before you started going to the gym?

Eat junk food all day long

e. Have you developed any new habits since you started going to the gym?

Yes, started eating more healthy food. Stopped drinking sodas

1. How often do you work out?

4 times a week

f. Have you always worked out this much?

No, not really. I used to go to the gym once or twice a week

f. What motivates you to go to the gym this much?

To release stress and get stornger

f. Would you say that you are more intrinsically motivated or extrinsically?  Why?

I’d say intrinsically motivated because I love going to the gym it helps me clear my head.

1. How disciplined are you about working out?

Very disciplined

g. Does your gym offer any exercise classes?

Yes, they do.

g. If so, do you participate in them?

No, I do not

g. What is your gym routine? (curls, crunches, etc.)

Depends on each day, but mostly cardio

g. Does it ever change?

Yes

i. What makes working out important to you?

Helps prevent diseases, improves my stamina.

1.

1. What is your post workout routine?

I usually eat food that is full with protein and cards to help me maintain my strength.

1. What is your diet like?

I usually eat oatmeal in the morning, for lunch chicken and rice and for dinner either rice and steak or chicken with some veggies.

1. How do you allow your body to recover?

By sleeping 7 to 8 hours a day

As a person….

1. How do you feel when/ after you work out?  Why is it important to you?

2. If it was a good workout usually tired. But a good tired because I know I did something good for my body and sometimes energized

3. What are some things your workout helps you accomplish? Why is it important to you?

c. What are some benefits from working out that you have seen?

Release stress, helps me to get better sleep and prevent diseases

What factors do / did you consider when choosing a gym?

· For every factor (attribute) listed, ask why that is important

a- Cost, because I don’t want to spend a lot of money

b- If its clean

c- Hours Of Operation, because I like to workout very early in the morning.

· For every factor listed, also ask how the gym helps fulfill that factor (attribute)