Question

3

International Management

Student’s Name

Course Name

Course Number

Professor

Due Date

International Management

Question #1

International management can be defined as the administration and coordination of business operations in a company operating in more than one country. Netflix is a good example of a company that operates in several countries. The YouTube video “Global Netflix – a house of cards” by Henry Mance, an award-winning journalist at Financial Times media, evaluates Netflix’s plan to expand internationally. Netflix is a U.S. provider of subscription streaming services. It has launched its streaming services in 130 other countries all over the globe (Financial Times, 2016). According to Mance, Netflix has a huge opportunity internationally. As of now 2/3 of the company’s subscribers are in the United States. This is a clear indication that Netflix has already won the United States market, now it should eye new opportunities in other countries.

The YouTube video “Inside Netflix’s plan to get the entire world watching” by CNN also analyzes Netflix’s plan to expand globally. According to Reed Hastings, the founder and CEO of Netflix, Netflix has developed its international service for several years (CNN Business, 2016). The company has expanded into new markets such as Canada, Japan, the United Kingdom, Africa, Russia, and Brazil – a clear indication that Netflix is going internationally.

Question #2

Managing a globalized workforce can be very challenging. The YouTube video “Challenges of Managing a Global Workforce” by IBM Services shares Peter Goerke’ experiences in managing a global workforce. Peter Goerke is the head of human resources at Zurich Insurance Company (IBM Services, 2013). According to Goerke, some of the challenges of managing a global workforce include different HR systems, language differences, and cultural differences. Such issues can be detrimental to the overall performance of a company. Goerke suggests the implementation of the global performance management system to help effectively manage the global workforce.

Question #3

International networks entail a series of interactions and exchanges between more than one business or organization. The YouTube video “Strategic Alliance” by Artevelde University College analyzes the strategic collaboration between the college and five partner countries: Vietnam, South Africa, China, Canada, and Ecuador. According to the video, every year, Artevelde University College sends a strategic agent to each one of these countries with an aim to further expand the network (Arteveldehogeschool, 2017). The strategic agent is the contact person between the college and partner countries. He is always on the lookout to find new opportunities that may strengthen the network

Question #4

International networks are important for businesses and organizations. In the case of Artevelde University College, international networks can facilitate collaboration in research and services (Arteveldehogeschool, 2017). The networks can also facilitate benchmarking for offices and departments.

Question #5

Companies that operate internationally should be more morally responsible than companies that do not operate globally. Being morally responsible can help a company to build a positive global image that leads to increased sales and revenues. The video “What are the most important moral problems of our time?” by Will MacAskill in TED Talks addresses ways to make the world more ethical and moral. According to MacAskill, people should be more concerned with global health, factory farming, and existential risk (TED, 2018). By doing this, we will make the world a better place.

Additional Points

This course helps to improve cultural agility. Cultural agility can be defined as the ability to work effectively, knowledgeably, and respectfully in different countries and with individuals from different cultures. This course has improved my cultural agility. Now I have the competencies needed to work with people from different countries.

International managers should do the following to ensure success:

· Explore new opportunities in the market

· Build cultural agility, and

· Be morally responsible

References

Arteveldehogeschool. (2017, Sep 7). Strategic Alliances (video). YouTube. https://www.youtube.com/watch?v=rouEQ1HHLzY

CNN. (2016, Jan 7). Inside Netflix's plan to get the entire world watching (video). YouTube. https://www.youtube.com/watch?v=JdtnX_P-4Qc

Financial Times. (2016, Jan 8). Global Netflix — a house of cards | FT Business (video). YouTube. https://www.youtube.com/watch?v=4So2V32swyc

IBM Services. (2013, Jul 17). Challenges Of Managing a Global Workforce: Peter Goerke - Zurich Insurance (video). YouTube. https://www.youtube.com/watch?v=salPR_x99eA

TED. (2018, Oct 3). What are the most important moral problems of our time? | Will MacAskill (video). YouTube. https://www.youtube.com/watch?v=WyprXhvGVYk