International Business 2604 Case Study 2604

In Assignment 8, you will assess measurement techniques used by international businesses to evaluate strategies.

Assignment Instructions

1. Review Table 16.1: Questions to Address to Configure the Marketing Mix.

2. Select any one of the questions in the table to research.

3. Based on your reading and outside research, prepare a 2, double-spaced, page response to the following:

· How can international businesses use any one of the three core applications below to evaluate strategies for addressing your chosen question?

· Descriptive Analytics

· Predictive Analytics

· Prescriptive Analytics

· Include a graphic from your research that illustrates your response.

Submit your paper as a single MS Word formatted document by the posted due date.

Requirements

· Length: at least 2 double-spaced, 12 pt. font pages, not including title and reference page(s).

· Do not paste quoted content into your paper. Paraphrase your sources.

· Use in-text citations to distinguish every idea that you take from your research.

· On your reference page, list the author, date, and title of each source used in your paper. Provide links or page numbers where it can be found.