International Business Launch Project

1

Final Project Outline

Brianna Garcia

Shelia Calhoun

BUS435: International Business

April, 18 2021

Intro

1. The what and the why on

a. Girl scout cookies

b. Italy

c. Esspresso/baked goods market within italy

Main Body

1. Considerations regarding both U.S and Italian exchange

a. Government policies on imports and exports

b. Economic considerations

c. Foreign market exchange

d. Cultural differences between the U.S and italy and how that plays a role

2. Strategy

a. Competitive strategy

i. Sales and marketing in Italy

ii. Cultural accomidations

b. Logistical strategy

i. Intended mode of entry

ii. Amazons support role in the launch

c. Legal and political approcah

d. Financial approach

i. Forighn currencies and tarrifs

ii. Cash flow statement

Conclusin

References

Hofstede, Geert H. (1980), Culture's Consequences: International Differences in Work-Related Values. Newbury Park, CA: Sage Publications.

Hultink, Erik & Hart, Susan & Robben, Henry & Griffin, Abbie. (2000). Launch Decisions and New Product Success: An Empirical Comparison of Consumer and Industrial Products. Journal of Product Innovation Management.

Italy. (2013, October 22). Retrieved April 19, 2021, from https://businessculture.org/southern-europe/business-culture-in-italy/

Kogut, Bruce , and Singh, Harbir (1988), “The Effect of National Culture on the Choice of Entry Mode,” Journal of International Business Studies

Lubin, G. (2011, March 24). How the girl scouts built their cookie empire. Retrieved April 19, 2021, from https://www.businessinsider.com/how-the-girl-scouts-built-their-cookie-empire-2011-3

Porter, Michael E. (1980), Competitive Strategy. New York: The Free Press.

Wind, Yoram , Douglas, Susan P. and Perlmutter, Howard V. (1973), “Guidelines for Developing International Marketing Strategies,” Journal of Marketing