Report & Presentation

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Final Research Project / Includes Presentation

International Business

PROJECT DESCRIPTION:

Select a Saudi company (manufacturing or service) that is willing to enter an international

market. The company is considering two potential countries to select one best. As a Business

Development Executive, you have been asked to prepare an official report suggesting the best

country to enter with the best entry strategy/mode.

The report should include the following two essential steps:

1. Evaluate two potential countries (any two of your choice)

2. Select the best strategy to enter the selected market.

As an EMBA student, a high standard of written English is expected. Your project report should

be clear, concise, neatly presented, and easy to read. The project is expected to be a creative

piece of work written.

INSTRUCTIONS:

1. The written report should not be less than 2000 words and more than 3000 words

(Including title page, table of content, references, and any appendices).

2. Writing Guidelines: Paper size: A4, Line spacing: 1.15, Margins: 1” (inch) all sides,

Font: Times New Roman, Font Size: 12 for text, 14 for headings and 13 for subheadings.

3. The project should have a nice title page containing all the required information such as;

the title of the project, university logo, course name, name and ID of student.

4. Project Grading:

i) The project report will be graded based on the rubric attached at the end of this

document.

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Plagiarism

Plagiarism will not be accepted. If proved, the student will not get any grades for the project and

will be subject to disciplinary action as per the university policy.

Plagiarism may take several forms, for example:

 Copying, in whole or in part, from printed or other sources without acknowledgment

 Paraphrasing material (stating something in different words) without acknowledging the

source.

 Not acknowledging the source of ideas, even when they are put in your own words.

 Copying materials from internet sites or other electronic media without acknowledgment.

 Directly quoting another’s work without acknowledgment.

 Submitting work written in whole or in part by others

 Submitting statistical information or other facts reported by another without due

acknowledgment.

 Taking phrases or terms from some source and placing them in your own work without

acknowledgment.

 Self-plagiarism’ - submitting work that has already been submitted in another course

 Using unpublished materials or summarizing another person’s work without appropriate

referencing.

 Copying from another student’s work.

 Cutting and pasting from sources without acknowledgment.

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PROJECT FORMAT (Proposed)

Executive summary (Maximum one page; Briefly describe the 1. The purpose of the report-why

you are doing this project? 2. Method- how did you do it? 3. The result- what was findings 4.

Conclusion & recommendation)

1. Company’s background (Introduce your selected Saudi company: a brief history,

mission, vision, corporate goals).

2. Alternative foreign countries (Provide a brief introduction to each potential country in

one medium-sized paragraph.)

3. Assessment of Alternative Foreign Countries [For each country, provide a PEST

Analysis (Political, Economic, Social, Technological, environments) and other relevant

factors such as demand of your product, transportation cost, trade barriers, level of

competition, first-mover advantage and any other factors as discussed in the course]

4. Comparison of alternative foreign countries (Provide a comparison between the

potential foreign countries based on PEST analysis outcomes and other relevant factors;

the comparison can be presented in tabular form).

5. Final foreign country selection (Summarize, finally chosen country and justify your

choice based on the comparison provided in the previous section.)

6. Assessment of alternative market entry strategies (In the context of your company,

explain each possible entry mode such as exporting, licensing, joint venture, wholly

owned subsidiary-greenfield or acquisition, etc.)

7. Final market entry strategy selection (Explain what entry mode is best for your

company. Justify your selected entry mode).

8. Conclusion (Briefly summarize the results of your assessment sections 4-8. Briefly

describe the finding and provide recommendations to the company based on your

analysis)

9. References (Harvard Referencing method should be used for citations)

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Project Evaluation Rubric

Marking Criterion Assigned

Grades

Grades

Obtained Comments

1. Project Report Presentation

-Fulfilled the required structure, cover sheet, words limit, etc.

5

2. Executive Summary

- Background to report.

- Statement of purpose.

-Outline of the report.

5

3. Body

-Paragraph structure (topic sentences etc.).

-Main points are debated

-Cohesion (logic sequence, links between paragraphs).

50

4. Conclusion

-Restate the report & relates to its purpose.

-Summarize main points.

-Consistency between the arguments provided in the body section

and the statement of conclusion

5

5. Academic English

-Grammar, spelling, syntax, punctuation, expression, tone,

vocabulary, flow.

10

6. Critical analysis and use of evidence

-Critical approach.

-Appropriate & sufficient evidence.

-Integration of evidence & depth of analysis.

10

7. Overall the quality of the report

-Represents an excellent report and provides a significant

contribution.

-Engages with the environmental analysis elements & the degree

of success in doing so.

15

Total Grades 100