Create a written overview of your company's culture. Is it positive or negative, does it align with the organization's objectives, strategies, and policies? Explain your company's marketing goals. Are they clearly stated, consistent with their mission and

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Internal Factor Analysis Summary Guidelines

	FACTORS	WEIGHT	RATING	WGTD SCORE	COMMENTS
	STRENGHTS
S1
S2
S3
S4
S5
	WEAKNESSES
W1
W2
W3
W4
W5
	TOTAL SCORES

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