Module 03 Ethics Project - Creative Issues
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InternalandExternalAnalysis.docInternal and External Analysis
Internal and External Analysis
Maurice Hill
Internal and External Analysis
Christopher Mcchesney
11/24/2019
Intel has been leading in the manufacture of microprocessors for the past decades. This success can be attributed to the business strategy that addresses the strength, weaknesses, opportunities and threats (SWOT). SWOT analysis is used to decide the most critical internal strategic factors which are the strength and weaknesses and external strategic factors which are opportunities and threats that influence the performance of the corporation. Intel as a leader in global business must be able to use its strengths and overcome its weaknesses.
Strengths
As the business world is changing more companies are relying on human assets rather than the traditional fixed assets. Businesses are valued based on human capital and one Intel’s strength is being able to hire and retain the best talents in the market. This can be seen on the strength of some of its innovations over the years. Intel motivates its employees and keeps them on toes through rotating them into new positions every 18 to 24 months. This encourages the employees to learn new things and opens up the door for future growth.
Weaknesses
The changes taking place in the technology industry require companies to be able to diversify into new developments taking place each day. The mobile industry’s growth is one of the areas Intel has been unable to make its presence felt. (Ferguson, 2017). There have been attempts to penetrate the mobile market like the pilot project with ZTE Corporation and Google. The company relies heavily on windows machine and this partnership with Microsoft has made it impossible to focus on development of other products for other markets.
Opportunities
Intel’s growth is also dependant on external factors like available business opportunities. The mobile market offers new business opportunities for the company. Intel has gone ahead and developed products that would help in penetrating the market. Intel’s Atom microprocessor was developed for Google’s android 2.3 and also the introduction new mobile processor technology in June 2011. The company’s sociacultural factors are influencing its business environment in a positive way. The company interacts with its followers and customers via social media and the internet has made it possible for the company to create better products and hence create opportunities for online communication and network gaming. (Ferguson, 2017). There various economic factors that have created opportunities for the company. Developing markets are growing at a faster rate trying to catch up with already established markets. This creates opportunity for Intel due to increased purchase rates in these markets. Other factors include an increase in disposable income which has also increased purchasing power and stable economies in developing markets. All these create opportunities for the company to thrive.
Threats
Legal issues are the major threats affecting Intel Corporation. The company recently was sued by over 30 shareholders and customers over security flaws in their microchips. Over the years the company has had to settle outside the court after facing lawsuits over intellectual property. The growth of mobile market has led to most of Intel’s competitors to invest heavily into product development which is a major threat to the company that is trying to penetrate the mobile market.
The SWOT analysis is beneficial in trying to find solutions for the weaknesses and finding ways to deal with the threats. In also assist in capitalizing on the strengths and available opportunities. The analysis has led to the below strategic goals for the company;
· Increasing market share in the mobile market.
· Increasing sales
· Increasing our product line to match the needs of all our clientele.
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