Leadership and Management

Bounce Fitness Internal Communication Strategy

This report is to review the business performance against the marketing objectives of the Bounce Fitness

Corporate Marketing Plan.

Goal To ensure that individuals / departments within the organisation have access to all the information they

require to make informed decisions and maximise their output.

Objectives

1. All staff are aware of the organisation’s vision, mission, and values, and of its key organisational developments

2. All senior management and Board decisions are communicated effectively to staff

3. Staff understands and knows how to follow all policies and procedures related to his / her job

4. Staff is familiar with the resources available in, and the updates and developments of programs other than their own

5. Staff are able to provide feedback to management through formal channels.

Key messages Sharing information and collaborating between members of staff is an important activity and is

encouraged

Senior management is committed to open and transparent decision-making.

Audience Total: 34

Composition: 26 staff, 4 managers, 3 senior managers and 1 CEO

Location: 6 in Brisbane, 14 in Cairns, 7 in Sydney, 7 in Melbourne

Working Language: English

Native Language: 28 English, 1 Spanish, 1 French, 1 Korean, 1 Italian, 2 Japanese

ICT access: All staff have access to the Internet and email on a regular basis.

Objective #1:

Human resources will develop a background on the organisation to be included in all new staff induction packages

Once a year, the communication team will organise a half-day workshop where staff can discuss the organisation’s mission and values as they relate to their work. Staff outside the main office to be included via teleconferencing.

Objective #2:

The executive director’s office will coordinate the dissemination of the minutes from management and board meetings by email to all staff

The executive director or another senior management representative will provide an overview of the main Board decisions at a monthly staff meeting.

Objective #3:

Human resources to develop a staff handbook that includes all the organisation’s policies and procedures, The handbook will be distributed to all staff

The communication team to develop a monthly internal newsletter, to be distributed by email, which will include a section from human resources highlighting and explaining a policy or procedure to staff.

Objective #4:

Each program manager to include an update on their program or a profile of resources or skills their program has in the monthly internal newsletter

Each program manager to provide an update on their program at the monthly staff meeting

Editors of program newsletters will ensure their newsletter is distributed to all staff.

Objective #5:

The chair of the monthly staff meeting to ensure that there is ample time for staff to provide feedback on the items presented

The senior manager to circulate the agenda for upcoming board meetings to give staff the opportunity to submit their feedback on issues

Human resources to organise the election of a staff representative to advise management and board discussions.

Tactic Responsibility Tactic Responsibility

Objective # 1:

Background on the organisation for inclusion

in all new staff induction packages

Human Resources

Manager Completed by 30 January

Half day workshop where staff discuss the

organisation’s mission and values as they

relate to their work

Human Resources

Manager

First workshop to be held on 1

March and then yearly thereafter

Objective # 2:

Dissemination of the minutes from board and

management meetings

CEO’s Executive

Assistant

Within 1 week following each

meeting

Overview of the main Board decisions at a

monthly staff meeting

CEO or another

representative of

Senior Management

To be done at the first monthly

staff meeting following each board

meeting

Objective # 3:

A staff handbook human resource manager Human Resources

Manager

To be completed and sent to staff

for feedback by 1 May

Internal newsletter with policy and procedures

section

Human Resources

Manager

First issue to be disseminated on

15 February

Objective # 4:

Update programs in the monthly internal

newsletter Centre Managers

To be submitted to communication

team 2 days before the newsletter

is disseminated

First issue is 15 February

An update on the programs at the monthly

staff meeting Centre Managers At each monthly staff meeting

Distribution of program newsletters Human Resource

Manager

Immediately following the release

of each issue

Objective # 5:

Ensure that there is ample time for staff to

provide feedback on the items presented at

the staff meeting

Human Resource

Manager At each monthly staff meeting

Circulate the agenda for upcoming board

meetings Senior Manager

At least one week prior to board

meeting

Election of a staff representative to advise

management and board discussions

Human Resource

Manager

Election to take place on 10

February