Students create a persuasive communication for internal and external stakeholders
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internal_and_external_persuasive_communication_grading_guide_week4.doc|
Internal and External Persuasive Communication Grading Guide COM/537 Version 3 |
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Individual Assignment: Internal and External Persuasive Communication
Purpose of Assignment
Students create a persuasive communication for internal and external stakeholders. Students present the company’s situation and proposed solution in a manner that is informative and persuasive. Using their knowledge of communication styles, noise, and audience needs, motivations, and perceptions, students create a persuasive memo and a press release that are appropriate to each audience. Students utilize concepts from the weekly readings to create effective communications for an internal stakeholder and an external stakeholder.
Resources Required
Best Game Productions: Company Background and Business Scenario
Grading Guide
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Content |
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Partially Met |
Not Met |
Comments: |
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All key elements of the assignment are covered in a substantive way. |
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The paper identifies one internal stakeholder and one external stakeholder from Best Game Productions. |
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The persuasive memo describes the business situation, benefits, and rationale to the internal stakeholder. |
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The press release describes the business situation, benefits, and rationale to the external stakeholder. |
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The paper addresses and avoids noise that prevents each stakeholder from fully receiving the intended message. |
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The synopsis describes the strategies employed in creating the press release and memo and identifies eliminated types of noise. |
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The language in the press release and memo is persuasive and suited to the audience. |
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The persuasive memo is 1,050 words in length. |
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The press release is 525 words in length. |
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Total Available |
Total Earned |
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11 |
#/11 |
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Writing Guidelines |
Met |
Partially Met |
Not Met |
Comments: |
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The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. |
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Intellectual property is recognized with in-text citations and a reference page. |
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Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. |
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Sentences are complete, clear, and concise. |
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Rules of grammar and usage are followed including spelling and punctuation. |
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Total Available |
Total Earned |
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3 |
#/3 |
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Assignment Total |
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14 |
#/14 |
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Additional comments:
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