Wk 3 - Apply: Project Metrics

Wk 2 – Apply: SWOT Analysis

Name:

Selected Organization: Apple Inc

Complete a SWOT analysis from a global perspective, if applicable.

Analysis

Summarize your findings from the SWOT analysis for the CEO of the organization you chose. Address the following in your 2- to 3-page summary:

The company is one of the strongest and most valuable companies globally. The company has the ability to deliver emergent technologies by tapping into its brand image. Moreover, the company’s marketing mix entails a strategy for premium pricing. This allows for high profit margins that ensures high profits regardless of sales volumes (Khan et al., 2015). The intensive growth and generic strategies of the company allow it to innovate rapidly, and ensures competitive advantage through the inculcation of latest technologies.

The company’s exclusive policy sees limitation to its distribution network. A good instance is the fact that the company has a rigorous selection process for its authorized sellers. Therefore, exclusivity curtails the company’s market reach. It goes against the benefits of the exclusivity strategy as the company exercises immense control on how its products are distributed. The company also depends highly on the high end market segment due to its strategy of premium pricing. High prices only attract consumers who are middle and high income and locks out low income consumers (Cardoso, 2017). This curtails the potential of the business as the high end market only represent a fraction of the overall market for technological products.

The company possesses the chance to broaden its distribution network. The opportunity is tied to the limitations of its current distribution network. Allowing more partnership on this aspect would allow the company greater market access and increased sales. This shift can be made more effective by the use of aggressive marketing, to allow for increased product penetration, as global demand for technological products peaks. The company has the chance to enter emergent segments production. Even as the company enjoys success in current product lines, there can be development of new ones through innovation. By doing this, the company will limit its dependency on the sales of mobile products and diversify its income sources (Gardere et al., 2018). Additionally, the move would allow for competitive advantage in the face of increasing competition.

The company faces increasing competition from new and tested market players such as Huawei. The competitors employ similar strategies including rapid innovation. As a result, the company has limited opportunity. However, through the inculcation of strong fundamentals, the company can maintain a competitive edge. Counterfeiting also poses a threat to the business. This is due to increasing number of international companies that copy the company’s products. The threat of increasing production and labor costs also inflict on the company’s bottom-line.

References