Advertising

Integrated Brand Promotion, and Consumer Behavior

Emotion - Please view the following video and answer the following questions. Please submit a short answer (paragraph or less) for each question.

https://www.youtube.com/watch?v=suRDUFpsHus

2- Provide examples three products or types of products that use emotion to get into customer’s minds?

1- Is emotion more important than utility when selling a product?