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E-PROCUREMENT & SUPPLY CHAIN TECHNOLOGIES
INTE 1208
Dr Alka Nand
Sem 1, 2016
INTE1208 – Session 2
B2B Infrastructure and
B2B eMarketplaces
Issues for Managers
- What are the practical risks to the organization of failure to adequately manage e-commerce infrastructure?
- How should staff access to the Internet be managed?
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What is infrastructure?
According to Chaffey (2007, p. 82):
The architecture of hardware, software, content and data used to deliver eBusiness services to employees, customers and partners.
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Benefits, Problems and Challenges
- In groups, identify problems with running an organisation with a bad technological infrastructure.
- Identify benefits of good technological infrastructure for organisations.
- Make a list of the potential problems for customers of an online retailer
CLASS ACTIVITY
Typical problems involved with infrastructure we experience
- Web site communications too slow.
- Web site not available.
- Bugs on site through pages being unavailable or information typed in forms not being executed.
- Ordered products not delivered on time.
- E-mails not replied to.
- Customers’ privacy or trust is broken through security problems such as credit cards being stolen or addresses sold to other companies.
- Site is not viewable on mobile
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Benefits of eCommerce infrastructure
Include:
Faster time to market for new products;
Effective communications with partners, suppliers, customers;
Higher revenue growth;
Efficient business processes;
Single point of contact;
Integrated information from separate business units; &
Shared services, applications.
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Challenges of eCommerce infrastructure
- Include:
Infrastructure capabilities as a fusion of technology and human assets;
Standard – does one size fit all?;
Stable services;
Dynamic functionality;
Frequent changes of eBusiness applications; &
In-sourcing or outsourcing infrastructure?
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Infrastructure for B2B eCommerce
Electronic marketplaces need flexible trading relationships
Inter-organisational systems (IOS) require tight system integration
B2B sector requires a dynamic enabling infrastructure with specific approaches to different types of strategic initiatives
E-business infrastructure refers to
E-business client/server environment
E-business applications
E-business networking
E-business content hosting
All of the above
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20
Changing role of IT infrastructure
- Before:
Technology driven
Developed in reactive manner, extending and replacing components as needed,
Fragmented
IT professionals in charge of management and decision making
No public IT infrastructure
- Now:
Viewed as services enhancing and supporting business performance
BUNDLE OF BENEFITS
Need proactive approach to development
Linked to business strategy
Business managers in charge of decision making
Must consider taking advantage of the emerging industry and public infrastructure.
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A five-layer model of e-business infrastructure
eBusiness infrastructure
Further Infrastructure Components
- Architectures
indicate how the various applications, information stores and linkages are mapped into the physical model.
- Policies
should address such matters as sourcing, standards, audit and security, contingency plans, service levels.
- Management processes and services
include planning and management of facilities, vendor management, provision of technical support to users.
- Human Infrastructure
includes knowledge, skills, and experience
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Internet of Things
- The Internet of Things is bringing about that world at a furious pace - very soon over 26 billion devices of all shapes and sizes will be connected to the Internet.
- New Technology Also Means Greater End-to-End Visibility and Predictive Power
Reroute inventory at will
Consolidate and create efficient shipments
Accommodate painless and profitable returns
Support servicing parts on-demand
Manufacture quick runs of short-lifecycle products
Configure and change orders even in the middle of production
Aggregate data across regions to predict future demand accurately
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Omnichannel
- The property of being present everywhere
- “Connected customers can shop for and purchase the same items across many different channels, in a retail store, on their home or laptop computers and perhaps most importantly on their connected mobile devices which allow them to shop online for virtually anything, virtually everywhere…”
- The poster child for omnichannel has been buy online, pickup in-store.
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Enterprise Resource Planning Systems
- Systems that integrate all the information flows through a company, given the richness of such systems in terms of functionality and potential benefits to the adopting organisations.
- Essentially:
Software tools
Manages business systems (supply chain, receiving, inventory, customer orders, shipping, accounting, HR, etc)
Allows automation and integration of business processes, enterprise-wide
Enables data, information and knowledge sharing
Introduces ‘best practices’
http://www.iqms.com/erp-success/
*Interesting cases of companies using the software
OLD VS NEW
Before and After ERP
Various ERPs and their market share
RMIT University©March 2011
International & Development Portfolio
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International & Development Portfolio
Reasons for adopting an ERP
Reasons for adopting an ERP
Checklist before going ERP: EXTRA INFO
- Do your organisation’s business leaders support the system implementation?
- Who are the line-of-business professionals that can be responsible for measuring the business benefits relevant to their department’s ERP module?
- Who will be the ERP project manager?
- What are the specific business problems you need to solve with ERP?
- What are the goals and metrics that you will use to measure the business benefits of your organisation’s new ERP solution?
- What features and functions do you need from a new ERP solution that will help increase users’ productivity and provide access to the business data users most need?
- Which modules will you begin rolling out your ERP package?
- Is the prospective ERP solution built with service-oriented architecture (SOA) capabilities?
- Which users across your organisation will need to be trained on the new system?
- Will the ERP package be able to adapt to changes in your business as your company grows?
Costs and Benefits
Major investment
Between $50,000 and 100,000,000+
Variety of business justifications
Replace legacy systems
Enable organisational standardisation
Reduce cycle times
Lower operating costs
Enables strategic management decisions (real time)
Do we go to the cloud?
- ‘The use of distributed storage and processing on servers connected by the Internet, typically provided as software or data storage as a subscription service provided by other companies’ (Chaffey, 2009, p. 171).
- Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction (National Institute of Standards and Technology).
- Extension of SaaS, Paas, IaaS, ASP, SOA.
- http://www.computerworld.com.au/article/394080/rmit_goes_google_says_no_microsoft_cloud/
Rmit’s move to not use cloud but opt for google
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Extras:
SaaS, PaaS, IaaS, Huh?
- SaaS applications are designed for end-users, delivered over the web
- PaaS is the set of tools and services designed to make coding and deploying those applications quick and efficient
- IaaS is the hardware and software that powers it all – servers, storage, networks, operating systems
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Examples of the Cloud
- Webmail readers;
- e-commerce account and purchasing management facilities such as Amazon.com, Google Apps;
- CRM through Salesforce/Oracle;
- SCM through SAP, Oracle;
- E-mail and web-security management through MessageLabs.
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Issues with the cloud
Is it secure? Is it backed up? Is it always available?
Data availability for business continuity
Malware issues
Rogue clouds
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Choosing an infrastructure
- Focus on infrastructure investments that
promise clear cost savings
Enable strategic flexibility
Facilitate business agility on appropriate level
Allow fast response to change in the global marketplace
- Infrastructure capabilities should be right for the firm’s strategy.
- Market leaders make different choices depending on their business context.
Infrastructure for B2B eCommerce
With the technologies and infrastructure correctly selected and implemented within an organisation, the following are possible:
Intranets
Extranets
Barcode scanning
EDI
eMail systems
Web-based e-Forms
Data warehousing
Telephone-based information systems
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Six Steps in developing eCommerce architecture
- consider business issues that count
- in-house or outsource?
- consider an approved service provider
- detailed EC architecture study
- security and ethics
- choosing a vendor and software
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Final view of broad SCM Trends
- Agility, responsiveness, compliance and risk management are the driving factors of differentiation for both manufacturers and retailers alike.
- Customers are leveraging software platforms and service firms to drive process-oriented and organizational changes focused on achieving corporate goals.
Holistic Solution Landscape
Cloud and Mobility
Big Data and Analytics
Collaboration and Social Networking
Compliance and Sustainability
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A company ________ can be used to provide specialised content such as sales histories to key account customers.
Intranet
Extranet
Opranet
Internet
None of the above
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10
A company ________ can be used to provide shared content for staff only:
Extranet
Opranet
Intranet
Internet
None of the above
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10
A company ________ site can be used to provide access to all interested users:
Intranet
Internet
Extranet
Opranet
None of the above
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10
B2B eMarketplaces
A book retailer has transactions that are predominantly:
Consumer to business
Business to business
Business to consumer
Consumer to consumer
None of the above
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15
A chemical manufacturer has transactions that are predominantly:
Business to consumer
Consumer to consumer
Business to business
Consumer to business
None of the above
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15
Issues for managers
Can we justify the cost of B2B applications?
What are the implications of changes in marketplace structures for how we trade with customers and other partners?
Which business models and revenue models should we consider to exploit the Internet?
What are the benefits and risks of joining an exchange?
Can we trust new trading partners?
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Learning Resources
- Timmers, P. (1999) Business models for electronic commerce, Electronic Commerce: Strategies and Models for Business-to-Business Trading, John Wiley & Sons, Chichester, pp. 31–45.
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Business model - Definition
Timmers (1999) defines a ‘business model’ as:
An architecture for product, service and information flows, including a description of the various business actors and their roles; and a description of the potential benefits for the various business actors; and a description of the sources of revenue.
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What is a Business Model?
- A method of doing business – how a company generates revenue to sustain itself
A description of how a business work: its interaction with the value chain, the business processes, cost structure and revenue streams
Concentrates on the activities that generate value for the company, the customers, and the suppliers.
Focuses on the resources required for manufacturing the product (goods &/or services)
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A Business Model should:
Articulate value proposition
Identify market segment
Define value chain structure
Estimate cost structure & profit potential
Identify the position of the firm within the value network
Formulate strategies
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Innovative business models
Class Discussion Industries – Apparel, Travel , Retail, Manufacturing, Education etc
- Southwest airlines
- Uber
- Zara
- Airbnb
RMIT University©March 2011
International & Development Portfolio
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International & Development Portfolio
Figure 2.10 Business Model Canvas example
Source: Smart Insights. With permission.
Why should organizations use Electronic Markets?
For Buyers (Customers):
- Lower prices
- Lower costs
- Access to more suppliers
- Enhanced product comparison , more informed decision-making
For Sellers (Suppliers):
- Lower costs
- Access to new markets, more customers
- Greater market share
- Greater profitability
- Access to market information
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Why do we need Business Models?
- Changing business environment
Advanced Technological Capabilities,
Global Connectivity and Reduced Transaction Costs
Issues:
Redefinition of Core Competency and Products
Change in Revenue Models
Change in Relationships: Coopetition Buying (collaboration between business competitors),
Change in Functional Processes
New Models of Outsourcing
New Models of Customer Interaction
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E-Marketplaces
Electronic marketplaces (e-marketplaces or marketspaces), changed several of the processes used in trading and supply chains
Greater information richness
Lower information search costs for buyers
Diminished information asymmetry between sellers and buyers
Greater temporal separation between time of purchase and time of possession
Greater temporal proximity between time of purchase and time of possession
Ability of buyers and sellers to be in different locations
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E-Marketplaces
- Market space components
Customers
Sellers
Products and services
Infrastructure
Front end
Back end
Intermediaries
Infomediaries (collects and analyses customer data on behalf of the company)
e.g., Nostradata
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Collaborative Commerce
7-*
Collaborative Commerce
grid computing
A form of distributed computing that involves coordinating and sharing computing, application, data, storage, or network resources across dynamic and geographically dispersed organizations
service-oriented architecture (SOA)
An architectural concept that defines the use of services to support a variety of business needs. In SOA, existing IT assets (called services) are reused and reconnected rather than the more time consuming and costly reinvention of new systems
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Collaborative Commerce
- Representative Examples of E-Collaboration
Vendor-managed inventory (VMI)
The practice of retailers’ making suppliers responsible for determining when to order and how much to order
Information sharing between retailers and suppliers
Retailer–supplier collaboration
Lower transportation and inventory costs and reduced stockouts
Reduction of design cycle time
Reduction of product development time
7-*
Collaborative Commerce
- Barriers to C-Commerce
Most organizations have achieved only moderate levels of collaboration because of:
A lack of internal integration, standards, and networks
Security and privacy concerns, and distrust over who has access to and control of information stored in a partner’s database
Internal resistance to information sharing and to new approaches
E.g., Bosch Australia
A lack of internal skills to conduct c-commerce
7-*
Flavours of B2B business model
The B2B business models that we will evaluate:
E-Shop (more B2C)
E-Mall (more B2C)
E-Procurement
E-Auctions
Virtual Communities
Independent E-Markets
Value-Chain Service Providers
Value-Chain Integrators
Collaboration Platforms
Information Brokerage, Trust and other Services
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E-Shops aka online shopping
Activities supported:
Product promotion
Online catalogue
Order taking
Payment
Online channel for a brick and mortar
Example
Travelocity (www.travelocity.com)
Alibaba
Amazon
Ebay
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E-Malls
A collection of E-Shops (aggregator)
Activities supported:
Product promotion
Online catalogue
Order taking
Payment
Delivery & Logistics
Can become vertical or horizontal markets
Example
www.shopnz.co.nz
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E-Procurement
- Electronic tendering and procurement of industrial goods and services
- Emphasizes standardized procurement channel and integrated business processes
- Examples
Coles
Woolworths
RMIT
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E-procurement Companies
- Create and sell access to digital electronic markets
- B2B service provider is one type – offer purchasing firms sophisticated set of sourcing and supply chain management tools
- Application service providers a subset of B2B service providers
- Examples:
CommerceOne
E-Auctions
- Forward Auctions (for sellers) and Reverse Auctions (for buyers)
- Activities supported:
Electronic bidding
Dynamic price determination
- Examples
Freemarkets.com
Global eXchange Services (gxs.com)
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Virtual Communities / Portals
- Concentrate on adding value through relationship, memberships and affiliations
- Online communities with mutual interests discuss using social media
- Activities supported:
Collaborative purchasing
Collaborative product design
Integrated supply chain activities
- Examples
- Revenue model
Membership fees
Advertisements
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Independent E-Markets
- Support specific industries
- Formed by infrastructure providers, banking institutions…etc.
- Activities supported:
“match-making”
Online catalogue
Transaction processing
Collaborative product design and support
Example:
Revenue Model
Transaction fees
Membership fees
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Value Chain Service Providers
Support part of the value chain
Derive competitive advantage from specializing in specific tasks, such as electronic payments or logistics
Examples
Fedex
In this instance, Shipping support packages
Revenue Model
Transaction fees
Outsourced services
Consultancy fees
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Value Chain Integrators
- Integrate multiple steps of the value chain
- Add value by providing smooth flow of information between organizations
- Some independent e-markets are providing Value Chain Integrator services
- Revenue Model
Outsourced services
Transaction fees
Consultancy fees
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Collaboration Platforms
- Provide specialized collaboration tools for organizations
- Increasing knowledge sharing among companies and employees (KM)
- Example
- Revenue Model
Membership fees
Transaction fees
Usage fees
Sales of collaborative software
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Information Brokerage
- Provides a whole range of new information services such as information search, customer profiling, business opportunities brokerage, investment advice etc.
- Example:
- Revenue Model
subscription fees
usage fees
advertising
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Trust Service Provider
- Trust services provided by certification authorities, electronic notaries, & other trusted third parties
- Examples
- Benefit to Trust Service Providers
revenue from subscription fees, one-off service fees, software sales, consultancy fees
- Benefit to businesses
Used of already available infrastructure, eg. Internet
Seamless transactions
Security and trust
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Remaining time
- Finalise groups
- Newcomers to join groups
- Topics and software solutions to be finalised
- Plans to be made on execution of the tasks ahead
- Tips – focus on SCM and e – procurement chapters and additional readings
RMIT University©March 2011
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