Final Project

INT 220Business Brief Template

Course Project

Complete this template by replacing the bracketed text with the relevant information.

Overview

My organization is specialized in producing quality baseball bats at a domestic level. For some time, the organizational managers have discovered that we have flat domestic sales and intend to explore international markets for a global dimension. Therefore, the country of choice, in this case in Canada. There is a great customer base in Canada because of the youths interested in baseball. Therefore, the intended audience will be Canadian youths interested in and engaging in baseball.

Section One: Drivers for Global Entry

Global expansion in the baseball bats company will be vital in solving the current concerns regarding the flattening of the domestic curve. Globalizing business increases revenue generated because after exhausting opportunities at a domestic level, the company will explore new markets and access many customers, which will increase its sales (Edwards, 2021). It will also allow the company to diversify its business, gain a competitive advantage and access great talents.

Global businesses impact the business and society within which the business is operating. On a business level, the company will expand and grow its capabilities. It will reach a large base of consumers, which will increase sales. More so, the company will diversify and beat the limitations within the home country. Therefore, the company will explore other opportunities and tap them into the existing baseball bats business (Barta, 2018). Expanding the business into the international market impacts society by creating employment for the unemployed, improving infrastructure meant for transportation, and increasing society's economy because of the foreign currency and revenue provided.

There are various cultural considerations when going global. Therefore, the company should consider the language, material, ethics and values, religion, and the social organization of Canada before delving into the international market.

Section Two: Market Profile

Complete the tables below to use data and statistics to support your comparisons. Words, phrases, and numbers should be used to complete the tables, not complete sentences.

Cultural Profile

Category	United States	Canada
Commonly Spoken Languages	English	French and English
Commonly Practiced Religions	Christianity	Christianity (Catholicism)
Power Distance Index (PDI)	40	39
Individualism Versus Collectivism (IDV)	91	80
Masculinity versus Femininity (MAS)	62	52
Uncertainty Avoidance Index (UAI)	46	48
Long-Term Orientation Versus Short-Term Normative Orientation (LTO)	26	36
Indulgence Versus Restraint (IVR)	68	68

Political and Economic Profile

Category	United States	Canada
Political System	Democratic	Democratic parliament
Current Leaders	Joe Biden	Justin Trudeau
Economic Classification	17th worldwide	9th worldwide
Economic Blocs Impacting Trade	NAFTA	NAFTA
Gross Domestic Product	$20.54 Trillion	$1.7 Trillion
Purchasing Power Parity	$62680	$49032
Gross Domestic Product Per Capita	$55809	$51580
Human Development Index	15th worldwide	13th worldwide
Gender Development Index	15th worldwide	13th worldwide
Gender Empowerment Measure	15th worldwide	10th worldwide
Human Poverty Index	15.4%	18.55

There are various similarities in the political and economic profile for the U.S. and Canada. They are similar in the political system and economic blocks. However, they also show the striking differences in the Gender empowerment, GDP, purchasing power, and economic classification aspects. For instance, Canada is more balanced on gender empowerment than the U.S.

Section Three: Market Considerations

Complete the table below to support your explanations using current exchange rates.

Exchange Rates

Category	The U.S. Dollar	Canada
Exchange Rate	$1	$1=0,77 cents

Legal and Regulatory Considerations

Canada maintains a liberal trade regime (Barta, 2018). The federal ITA and the ETA regulate the tax regime in Canada's business and individual businesses. Therefore, when doing business in Canada, the baseball bats company will not face foreign exchange restrictions because only import licenses are required to ensure limited goods and items regulated through the EIPA.

References

Barta, W. V. (2018). An analysis of the proposed regulatory reforms for derivatives trading in Canada (Doctoral dissertation, University of British Columbia).

Edwards, J. (2021). Advantages and Disadvantages of Competing in International Markets. Mastering Strategic Management-1st Canadian Edition.