Final Project

INT 220Business Brief Template

Overview

I work in a small domestic organization that produces high-quality baseball bats at a local level. For some time now, domestic organizational sales have begun to flatten. Even though the company is not incurring losses, the company leadership is concerned, and they would wish to attempt international markets like their competitors (Edwards, 2021). I have selected Canada as the international market because Canada's consumer preferences and desires closely resemble U.S. consumers. The intended audience for this brief is young people who are passionate about baseball games.

Section One: Drivers for Global Entry

Global expansion is essential for every business regardless of its size. In this case, this is a domestic company that intends to venture into international markets. Expansion attracts increased revenue because the company will have a broader market to sell its products. The expansion also helps companies to gain a higher competitive advantage as compared to competitors (Edwards, 2021). More so, expansion into international markets increases a company's customer base, which increases the marketing possibilities. International markets help companies acquire unique and diversified talents, which is essential in the current business markets. It also helps companies to utilize available resources and government funding.

Business impacts of Global businesses

Global business expansion has a vital impact on the operation of domestic businesses. The managers are required to have a broader strategic plan that adapts and accommodates a larger consumer base. Moreover, the domestic business will change its marketing strategies to match global marketing strategies. More so, when a company opens up into the global market, its supply chain expands as well. Therefore, unlike in the domestic market where products can be fetched from manufacturers to retail and consumers, the global supply chain might take a longer chain to reach consumers. Therefore, the business must have a strategic supply chain to ensure that the products reach consumers at the right time. Furthermore, the human resource system in a global environment is larger and more diversified as compared to the domestic one. Therefore, our company will have diversified human resource personnel that can accommodate employees from all parts of the world.

Societal impacts of global business

Since the company is expanding from the U.S. into Canada, it is vital to understand Canada's business. The society dictates the business's processes and how the business will function among the people. With a global business, the US society where our company is located will increase its R&D intensity, innovation and more capital outputs. The company will also have the ability to compete with incumbents. More so, since the company will be expanding, more people will be employed to work with the company. Moreover, global businesses requires great and functional infrastructure, therefore, going global will help the society around our company to improve its transportation network to allow easier exportation and importation of goods and services. Therefore, it is essential to understand how Canadian society feels about Baseball bats before venturing into the market.

Cultural considerations in a global business

Different countries have different cultural beliefs, norms, and values. Understanding simple aspects such as organizational structure, salutations, and marketing strategies is essential in international markets.

Section Two: Market Profile

Complete the tables below to use data and statistics to support your comparisons. Words, phrases, and numbers should be used to complete the tables, not complete sentences.

Cultural Profile

Category	United States	Canada
Commonly Spoken Languages	English	English and French
Commonly Practiced Religions	Christianity	Catholicism
Power Distance Index (PDI)	40	39
Individualism Versus Collectivism (IDV)	91	80
Masculinity versus Femininity (MAS)	62	52
Uncertainty Avoidance Index (UAI)	46	48
Long-Term Orientation Versus Short-Term Normative Orientation (LTO)	26	36
Indulgence Versus Restraint (IVR)	68	68

Political and Economic Profile

Category	United States	Canada
Political System	Democratic	Democratic parliament
Current Leaders	Joe Biden	Justin Trudeau
Economic Classification	17th worldwide	9th worldwide
Economic Blocs Impacting Trade	NAFTA	NAFTA
Gross Domestic Product	$20.54 Trillion	$1.7 Trillion
Purchasing Power Parity	$62680	$49032
Gross Domestic Product Per Capita	$55809	$51580
Human Development Index	15th worldwide	13th worldwide
Gender Development Index	15th worldwide	13th worldwide
Gender Empowerment Measure	15th worldwide	10th worldwide
Human Poverty Index	15.4%	18.55

From the table above, the U.S. and Canada have various similarities. However, the most striking difference between the two countries is the Gender empowerment aspect, whereby Canada tends to be more balanced regarding gender empowerment than the U.S.

Section Three: Market Considerations

Complete the table below to support your explanations using current exchange rates.

Exchange Rates

Category	The U.S. Dollar	Camada
Exchange Rate	$1	$1=0,77 cents

Legal and Regulatory Considerations

It is thoughtful to venture into an international market in Canada. Canada is ranked highly in business due to the high competition it gives to competing countries. It is a dream country to trade with because of its easy legal and regulatory requirements. Canada has always maintained a liberal trade regime (Barta, 2018). Therefore, doing business in Canada is not demanding because there are no foreign exchange restrictions, and an import license is required for limited goods and items regulated through the EIPA.

References

Barta, W. V. (2018). An analysis of the proposed regulatory reforms for derivatives trading in Canada (Doctoral dissertation, University of British Columbia).

Edwards, J. (2021). Advantages and Disadvantages of Competing in International Markets. Mastering Strategic Management-1st Canadian Edition.