Business Project
maddenhateme22
INT110RubricFinalProject.docxINT 110 Rubric Final Project
Here is the general rubric
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Content |
Novice (0-5) |
Competent(6-10) |
Proficient (11-15) |
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Stage 1 Country Facts and Statistics |
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Geographic |
Attempt made Several items on geography there |
Attempt made and most of the elements presents |
Outstanding all elements with an overview and description |
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Demographic |
Attempt made Several demographic items present |
Attempt made and most of the elements presents |
Outstanding all elements with an overview and description g |
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Economic |
Attempt made Discussed general economic terms |
Attempt made and most of the elements presents |
Outstanding all elements with an overview and description |
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Culture |
Attempt made Discussed general terms |
Attempt made and most of the elements presents |
Outstanding all elements with an overview and description |
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Stage 2 Political Profile |
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Government |
Attempt made Discussed general terms |
Attempt made and most of the elements presents |
Outstanding all elements with an overview and description |
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Political Issues |
Attempt made Discussed general terms |
Attempt made and most of the elements presents |
Outstanding all elements with an overview and description |
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Human rights |
Attempt made Discussed general terms |
Attempt made and most of the elements presents |
Outstanding all elements with an overview and description |
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Legal Issues |
Attempt made Discussed general terms |
Attempt made and most of the elements presents |
Outstanding all elements with an overview and description |
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Stage 3 Company Status |
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Company |
Selected a company but lacked data |
Selected a company and did a good overview |
Selected a company, researched the company, provided detailed overview |
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Marketing Mx |
No clear marketing mix present |
Presented all the variables |
Clearly and accurately depicted the company’s marketing mix |
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Stage 4 International Marketing Plan |
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Product |
Identified product but not related to country |
Good overview of product as related to country |
Outstanding all elements with an overview and description |
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Price |
Identified price with no discussion as to why |
Good overview of price as related to country |
Demonstrated a valid model for pricing internationally |
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Place |
Discussed some of place variables but in no detail |
Good overview of a plan to distribute and sell product |
Discussed a legitimate supply channel and place variable identified where they sell product and reflected respect for the vulture and values of the country |
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Promotion |
Mentioned would promote but no clear plan |
General overview of promotion that shows connection to the country values and systems in place |
Discussed a valid promotional strategy that was feasible, respectful of the culture, and possible given the country’s infrastructure |
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Stage 6 |
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Recommendation and Conclusion |
Made an attempt to summarize and defend choice of country |
Summarized and made 2-3 recommendations |
Excellent summary and recommendations and conclusions that seem plausible and possible |
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Grammar/APA/overall paper mechanics |
Hard to read short, lacking depth, many grammar errors, no references |
Paper had a few grammar errors but they did not detract from content, student made an attempt, references present |
Very few errors, reads as a polished project, that reflects, depth and insight. Refences from multiple sources and few grammar errors, |
