2-1 Milestone One

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Milestone One Guidelines and Rubric

Overview

Over the past two modules, you have explored the fundamentals of global business, such as key drivers for expansion of domes�c

business and cultural considera�ons. In this milestone, you will complete the first part of your course project by explaining what you

have learned about global business thus far.

Scenario

You are a business analyst working at a small domes�c organiza�on that produces high-quality baseball bats. Your organiza�on has

begun to see its sales fla�en in the domes�c market. While the organiza�on is not losing money, leadership would like to explore

op�ons to con�nue to grow. One op�on that leadership has no�ced compe�tors a�emp�ng is entering interna�onal markets.

You have been asked to examine the benefits, drawbacks, and key considera�ons for your organiza�on to enter one of the global

markets below, and to summarize your findings in a business brief for leadership.

Select one of the following interna�onal markets to use for your course project:

Republic of Korea

Canada

Germany

If you would like to use another country for your course project, please reach out to your instructor.

Prompt

In this milestone, you will complete Sec�on One of the Business Brief Template (located in the Guidelines for Submission sec�on of

this document).

Drivers for Global Entry: Develop the first sec�on of the Business Brief Template that explains the purpose of global expansion,

business impacts of global business, societal impacts of global business, and cultural considera�ons using evidence from course and

outside resources to support your explana�ons. Make sure to use evidence from course resources to support your responses.

Specifically, you must address the following rubric criteria:

Country Selec�on: State the country you have selected to use for your course project.

Purpose of Global Expansion: Explain key benefits of successful global expansion for domes�c organiza�ons.

Business Impacts of Global Business: Explain how global expansion of a domes�c organiza�on can impact business

opera�ons such as strategic planning, marke�ng, supply-chain management, human resources, and so on.

Societal Impacts of Global Business: Explain how the global expansion of organiza�ons has impacted society, ci�ng specific

examples regarding culture, transporta�on, employment, infrastructure, and environmental climate.

Cultural Considera�ons for Global Business: Explain the importance of researching the culture of a poten�al global market

prior to market entry, as well as key cultural considera�ons to explore to inform expansion decisions.

Guidelines for Submission

Template: Business Brief

Submit Sec�on One: Drivers for Global Entry of this template as a 350- to 500-word Word document. Sources should be cited

according to APA style.

Milestone One Rubric

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INT-220-H3253 Global Dimensions in Business 21E… LQ

1/17/2021 Milestone One Guidelines and Rubric - INT-220-H3253 Global Dimensions in Business 21EW3

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Criteria Exemplary (100%) Proficient (85%) Needs Improvement

(55%) Not Evident (0%) Value

Country Selec�on Selects a country to

use for the course

project

N/A N/A Does not a�empt

criterion

10

Purpose of Global

Expansion

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Explains key benefits

of successful global

expansion for

domes�c

organiza�ons

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include providing an

addi�onal

explana�on of key

benefits or adding

more key benefits of

successful global

expansion for

domes�c

organiza�ons

Does not a�empt

criterion

20

Business Impacts

of Global Business

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Explains how global

expansion of a

domes�c

organiza�on can

impact business

opera�ons such as

strategic planning,

marke�ng, supply-

chain management,

human resources,

and so on

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include providing a

wider variety of

examples from

various aspects of

business (e.g.,

strategic planning,

marke�ng, supply-

chain management,

or human resources)

or providing more

detailed explana�ons

on the impact of

global expansion

Does not a�empt

criterion

20

Societal Impacts of

Global Business

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Explains how global

expansion of

organiza�ons has

impacted society,

ci�ng specific

examples regarding

culture,

transporta�on,

employment,

infrastructure, and

environmental

climate

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include providing a

wider variety of

societal impacts or

providing more

detailed explana�ons

on the impact of

global expansion on

society

Does not a�empt

criterion

20

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Cultural

Considera�ons for

Global Business

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Explains the

importance of

researching the

culture of a poten�al

global market prior

to market entry, as

well as key cultural

considera�ons to

explore to inform

expansion decisions

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include adding

further detail or

be�er explaining the

key cultural

considera�ons to

explore to inform

expansion decisions

Does not a�empt

criterion

20

Ar�cula�on of

Response

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Clearly conveys

meaning with correct

grammar, sentence

structure, and

spelling,

demonstra�ng an

understanding of

audience and

purpose

Shows progress

toward proficiency,

but with errors in

grammar, sentence

structure, and

spelling, nega�vely

impac�ng readability

Submission has

cri�cal errors in

grammar, sentence

structure, and

spelling, preven�ng

understanding of

ideas

5

Cita�ons and

A�ribu�ons

Uses cita�ons for

ideas requiring

a�ribu�on, with few

or no minor errors

Uses cita�ons for

ideas requiring

a�ribu�on, with

consistent minor

errors

Uses cita�ons for

ideas requiring

a�ribu�on, with

major errors

Does not use

cita�ons for ideas

requiring a�ribu�on

5

Total: 100%

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