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Hello,

Automotive clients have been complaining regarding the use of keywords in the content. So they have given the following specific instructions to follow.

Lets try to understand why do we use keywords

Content of all the pages is supposed to be used for SEO purpose which means provided primary and secondary keywords are used to index the pages for search engine optimization. Therefore it is more than necessary that we must use each keyword in the content and all the keywords have to be used as advised by the client.

Here are instructions to use the keywords

· Spread / sprinkle the keywords (primary as well as secondary) within the content – Don’t only dump all the keywords in a one or two paragraphs

· Each primary keyword must be used 9-10 times

· Geo location must be considered as Primary keyword for each page

· Each primary keyword must be used twice in the first paragraph (preferably once in first sentence and once in the last)

· Each primary keyword must be used at least once in the last paragraph (preferably be used twice)

· Also name of the vehicle or the both vehicles being compared must be considered as Primary keywords (For example: if you are given 2019 MINI Countryman vs 2019 Mercedes-Benz GLA 250 – here 2019 MINI Countryman AND 2019 Mercedes-Benz GLA 250, both are considered separate primary keywords. Both should be used 9-10 times separately)

· All secondary keywords which are H2s as well, must be used 6-7 times

Please let me know if you may have any confusions or questions

Thank you