Strategic Management Question...........ONLY for QUALITY

Criteria, Ford Case Individual Rubrics Ratings Points

a. Question 1 – Internal and external analysis

Description: The report provides both Internal (5) and external analyses (5).

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

b. Question 1 – Categorizes trends

Description: The report categorizes internal issues as weaknesses (2.5), and strengths (2.5); and categorizes external issues as opportunities (3) and threats (2).

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

c. Question 1 – Provides a multi-functional analysis

Description: In the analysis of the internal environments, the report includes issues regarding at least 3 different functional areas (6), the report includes the financial health of the organization (4).

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

d. Question 2 – Strategic action 1

Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

e. Question 2 – Strategic action 2

Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

f. Question 2 – Strategic action 3 10.0 pts 8.0 pts 6.0 pts 4.0 pts 2.0 pts 0.0 pts 10 pts

Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).

Excellent Good OK Needs work

Weak No marks

g. Question 2 – Strategic action 4

Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

h. Question 2 – Strategic actions recommended are both at the Business-level and at the corporate level

Description: The report recommends at least one strategic action at the business-level (how to compete) (5) and at least one action at the corporate level (where to compete) (5).

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

i. Writing and Communication Skills – Message, Grammar and Spelling

Description: The report fully answers the questions using business core knowledge (5), is written in complete sentences (2), with appropriate English grammar (2) and spelling (1).

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

j. Writing and Communication Skills – Format Guidelines

Description: The report followed the guidelines provided. It is single-spaced (1), 1-inch margins(1), 3 pages long (7), 12- point-times New Roman (1).

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts