Native Ad Position Paper

Write a brief position statement on native advertising (500 words). The position statement is your opinion, but should be written as an informative piece, not an editorial. Avoid the first person, do NOT use the second person; 3rd person voice is best. The following sections should be included.

· Definition of native advertising/sponsored content

· synthesize definitions -- no more than one quote totally 2 lines will be allowed.

· cite your sources!

· An example of native advertising

· Pros/Cons of native advertising

· Your evaluation of whether native advertising should be used, and if so, under what conditions.

· Note: there is no right or wrong evaluation! Whatever your opinion, use evidence and logic to persuade the reader. Make it a professional argument, not an editorial plea for the reader to agree with you.