MKT 202

Recommendations (10 points)

· 5 sentences or less stating the results of the research: Product, Place/Anticipated Profit, Price, Target Market,

Product Strategy (5 points)

· Nature of the research

· Results & recommendation

Demand Estimation (10 Points)

· Nature of the research

· Results & recommendation

Pricing Strategy (10 points)

· Nature of the research

· Results & recommendation

Distribution Strategy (10 Points)

· Alternatives considered and analysis assumptions

· Anticipated profit

· Location recommendation

Target Market Selection (5 points)

· Nature of the research - Gender dependencies - Race dependencies

· Results & recommendation

Graphs – Charts –Tables (50 points)	Grade	Comment
Product: Flavor Choices (all flavors, bar chart)	/3
Category Incidence Frequency Table
· Column Chart of Category Incidence overall	/3
· CIF overall, by gender Column Chart · CIF by race Column Chart	/3 /2
· Table of CIF overall as well as by gender, race and the overall standard deviation	/3
Demand Estimation Table
· Table anticipated sales in front of DePaul vs Wicker Park (days open per week, people per day, sales per day open, sales per month and sales per year)	/3
Price Estimation Table and Graphs
· Price Sensitivity Meter Overall	/3
· Detailed sensitivity - PMC, PME, IPP, OPP	/2
· Table Identifying PME, PMC, IPP,OPP	/3
Profit/Loss Analysis by Location
· Profit/Loss Plots for the various identified prices for DePaul & WP	/2
· Table of breakeven volumes at various prices for both locations	/3
· Table of the chosen price, variable costs, fixed cost and expected sales volume and expected monthly and annual profit at both locations	/5
Market Segmentation
· T-test of statistical difference between genders on CIF	/3
· F-Test of statistical significance of difference between races on CIF ( include full table for demo)	/3
· Cross tab plot with Table of Top Box scores of agreeing to “I like to eat lunch out”	/3
· Chi-squared test result table for Top 2 Box score by gender	/3
· Regression results on soup ranking regressed on Deli, burritos, burger, pizza and hot dogs individually	/3