Company Overview

Activision Blizzard, Inc.

The following case involves a general analysis of Activision Blizzard, Inc. (“Activision” or “the Company”). Activision has its corporate headquarters in California, it is listed on the NASDAQ (ATVI), and it is a worldwide publisher of interactive entertainment content.

Required: 2 pages

Company Overview:

To help understand the company, please review the 2018 10-K and discuss:

· An overview of the business. Please focus on the strategy and how the company goes from product / service concept, marketing / distribution, manufacturing to customer engagement. Note: please utilize Item 1: Business in the 10k

· The organizational structure / reportable segments

· The major product lines for the company

· The revenue mix, meaning how the total revenue is distributed. Revenue mix can be analyzed multiple ways to include: Geography, product, and sales channel