Writing help

Instructions:

Read the course summary below and write a 1-page reflection and discusses whether and how much you improved. Also think back on the learning activities you pursued to help you develop competencies.

In MBA 640, you will use market research to learn about customers’ needs, wants, and preferences—whether they are consumers or businesses—and how to satisfy them to earn a profit. You will learn how to use data analytics to make informed decisions when marketing to your customers and develop the flexibility to make the necessary changes when market conditions change, especially in this era of globalization. Finally, you will learn about branding, its importance in differentiating your offerings from the competition, and why companies regard their brands as important assets. In teams, you and your classmates will develop a marketing plan for a business-to-business offering in the US market. You will research your business’s customers, as well as its markets and industry, and develop a value proposition that highlights the benefits that your offering provides to consumers. You will research opportunities and risks within your internal and external environments and analyze the competition. Your team will learn how to segment and target markets and how to position your offerings in those markets. Your team will also learn how to use branding, pricing, distribution, and integrated marketing communications (IMC) strategies to ensure the success of your marketing plan. The team will use marketing metrics and financials to monitor implementation and take corrective measures in case of deviation from those metrics.