Case Studies Essay

Montclair State University

School of Business

International Business

Spring 2020

Faculty: G. J. Carrino

Wednesday 7:00-9:30 PM Meeting: Rm. 128

I. Course Number: INBS 347-01

II. Course Name: International Marketing & Export Management

Case Assignment:

Read and answer the questions at the end of each case. All students must submit the case responses in

TYPE WRITTEN form. These case write-ups must be submitted by 2/19/20. If the cases are not submitted

on time, you will be graded down.

You may want to go outside of the case on these companies to see if there are new activities since the

cases were published that may affect your answers, particularly if you are presenting.

If on the 2/19 or before, you volunteer to present a case to the class, you can earn extra credit. First

come, first serve!

(1) BP Page 152

(2) Avon (A) Page 250

(3) 7-11 Japan Page 312

(4) Ford Motor Company (LA) Page 377