Media Literacy Skill Manual
REDZ18
INSTRUCTIONS.docxFinal ProjectMedia Literacy Skill Manual
Most of us think we are media literate. We know how to access all kinds of media to find music, games, information, and entertainment. We recognize the faces of many celebrities and know many facts about their lives. We recognize a range of musical styles and have developed strong preferences for what we like. We can easily create messages through photos, videos, and text and then upload them to various sites on the internet. We know how to expose ourselves to the media, absorb information from them, how to be entertained by them, and how to use them to create our own messages and share them with others.
While we should not overlook what we have learned, it is also important to acknowledge that we all can be much more media literate. We should broaden our focus and knowledge by examining other areas of media literacy—who controls the mass media, how decisions are made about the production of content, and how that constant flow of content affects you and society in all sorts of subtle as well as powerful ways.
The more you are aware of how the mass media operate and how what they do affects you, the more you gain control over those effects, and the more you will distinguish yourself from typical media users who have turned over their lives to the mass media through patterns of behavior without even recognizing it.
Assignments
This is a compilation assignment. You should use the work you have produced in this class and bring it together in one complete document.
This semester you analyzed online news, evaluated media messages and theories) grouped and sorted information from an interview, induced the pattern of social media engagement, and you deduced media content messaging. Now it is time for you to put what you learned into action by creating a Media Literacy Manual.
Students will compile and produce 1000-word Media Literacy Manual to showcase what they have learned this semester. Students can use ANY of the information that they produced, read, evaluated, etc. this semester. You can use the textbook, videos, TedTalks, articles, websites, from any of the modules. Students are encouraged to bring in any new information/resources.
FOCUS – to help someone navigate media messages in hopes of making them better media consumers.
PURPOSE – produce a physical element that can be shared with others. Writing should be conversational with an academic tone. This is NOT a research paper; this is a manual that should be readable and interactive. This is NOT a research paper.
CONTENT– 5 parts – 1000 words
1. Introduction (100-150 words)
1. Define media literacy.
2. Describe the importance of medial literacy.
3. Introduce yourself and tell why media literacy is important to you and what you have learned that is new about media literacy.
2. Media Theory (200- 250 words)
1. Discuss ONE media theory’s application and importance in media literacy.
2. You should not have to write new material. ****Do not be afraid to use examples from the course including material you used in the writing assignments.
3. Skill (200 – 250 words)
1. Discuss in depth ONE of the following media literacy skills. You can use links to articles, cartoons, images, videos, etc. Do not forget to use the work from the course.
1. Analysis – the skill we use to examine an object to increase our understanding of that object. (WA #1)
2. Evaluation – assessing the worth of that element. (WA #2)
3. Grouping – determining which elements are alike and/or different in some way both inside and outside of a particular group (WA #3)
4. Induction – inferring a pattern across a small set of elements, then generalizing the pattern to all elements in the set (WA #4).
5. Deduction – using general principles to explain phenomena (WA #5).
6. Synthesis – assembling novel or new configurations. The assembling of individual elements into a coherent whole.
7. Abstraction – reducing a focal object (media message) down into a shorter version that preserves its essence.
4. Summary (200 – 250 words)
1. Restate the main points of the manual.
2. Review pertinent content in your manual.
3. Write a conclusion paragraph to end the manual.
5. APA Style References Page
1. Visit: https://pressbooks.pub/roughwritersguide/chapter/list-of-sources-apa-references-page/Links to an external site. for details on how to complete a reference page.
OPTIONAL:
1.
1. Using design programs such as Canva or Adobe.
Instructions
· FORMAT: Word document OR PDF.
· LINE SPACING: Variable depending on format, design, and/or layout.
· FONT: Variable, SIZE: 12+ pts.
· COVER PAGE: YES.
· TABLE OF CONTENTS: YES.
· PAGE numbers: YES.
· SECTION TITLES: YES.
· WORD COUNT: 1000
· Five (5) Sections – (see content section below)
1. Introduction (100 – 150 words)
2. Theory (200 – 250 words)
3. Skill (200 – 250 words)
4. Summary (200 – 250 words)
5. APA Reference Page
· REFER TO THE EXAMPLE: Media Literacy Manual Example.
· This Word Document example is also a template that you can use.
· Be mindful and understand HOW to use a Word template.
· Make sure you also understand how the Table of Contents works (it will not automatically update).
· This is only an example and students can still go to Canva.comLinks to an external site. to create a more graphic intensive brochure.
· Use the "Employee Manual Templates."
Grading
Grading_description
Rubric
Media Literacy Manual
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Media Literacy Manual |
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Criteria |
Ratings |
Pts |
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This criterion is linked to a Learning OutcomeFormat: TOC (5%) Does the manual have Table of Contents? |
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5 pts |
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This criterion is linked to a Learning OutcomeFormat: Section Titles (5%) Does the manual contain section titles? |
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5 pts |
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This criterion is linked to a Learning OutcomeFormat: Page numbers (5%) Does the manual contain page numbers? |
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5 pts |
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This criterion is linked to a Learning OutcomeContent: Introduction (10%) The manual has a well written and grammatically correct introduction that answers the question, "why media literacy is important?" |
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10 pts |
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This criterion is linked to a Learning OutcomeContent: Media Theory (10%) Manual identifies and thoroughly defines ONE media effects theory, and discusses the relevance of the theory and its relation to media literacy. |
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10 pts |
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This criterion is linked to a Learning OutcomeContent: Media Literacy Skill (10%) Manual identifies and thoroughly defines ONE media literacy skill, and discusses the relevance of the skill and its relation to the media effects theory mentioned in the previous section. |
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10 pts |
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This criterion is linked to a Learning OutcomeContent: Summary (10%) Manual contains a comprehensive complete summary that details all of the components included and shows the relationship between the theory, skill, and their importance in promoting media literacy. |
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10 pts |
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This criterion is linked to a Learning OutcomeStructure: Word Count (10%) Is the manual within the specified word count. Note: the manual MUST contain at least 1000 words. There maybe some overage allowed under special circumstances, BUT not in the case where editing should have been utilized. |
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10 pts |
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This criterion is linked to a Learning OutcomeStructure: Reference Page (10%) Is the reference page formatted correctly using APA style? NOTE: there maybe some variation if the manual's style permits. |
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10 pts |
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This criterion is linked to a Learning OutcomeStructure: Sections (10%) Does the manual contain 5 sections as specified in the assignment directions? |
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10 pts |
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This criterion is linked to a Learning OutcomeOverall Impression/Potential Impact (10%) The manual has an overall impression and has potential effectiveness. It is cohesive and easy to use. The manual can be distributed to others to assist them in understanding the importance of its contents (theory, skill, and application). |
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10 pts |
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This criterion is linked to a Learning OutcomeFormat: Cover Page (5%) Does the manual have a cover page? |
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5 pts |
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Total Points: 100 |
