Write a Press Release (required First Draft)

INSTRUCTIONS

1- Using the information handout on canvas, write a press release about the launch of Calle Ocho Books and Press and its website

2- Release must be 400 words or fewer, including About section or sections

3- Headline must be 70 characters or fewer, including spaces

4- After the about section, add you contact information: name, phone with area code, email

5- Bellow that, list six media outlets, two of which must be bloggers, each having:

· Reporter or editors name

· Name of media organization

· Two of three ways to contact: email address, social media account, phone number.

· The media list must consist of writers, bloggers and editors likely to be interested in the press release tour operators, corporate executives and advertising directors are sources of media coverage

· Miami Herald and El Nuevo Herald are versions of the same newspaper. They are one source. So are the Sun- Sentinel and South Florida.com.

TIPS

· Put the news in the headline

· Put the news in the first sentence

· Put your client, Calle Ocho Books and Press, in the headline and first sentence

· MIAMI (Jan.25,2021)-

· Eliminate repetition

· Keep sentences and paragraphs short

· Put quotes in separate paragraphs

· Watch capitalization and lettering (Calle Ocho Books and Press)

· Watch AP style on dates and names

· Limit the about section to one brief paragraph of 50 words or fewer that ends with a link to the website