Business Strategy

Assignment brief

This assignment provides an opportunity for you to describe a new business idea, assess the competition it faces, outline the strategy for it and explain how it will be financed to make it stand out in the marketplace. You are advised to follow the steps outlined below. Your answer should be in the format of a business report.

1. Outline a new business idea and why it is innovative

2. Describe which customer segment it is targeting

3. Analyse the competitive external business environment that you will face using two models that relate to the external business environment

4. Summarise the analysis of the external and internal business environment with a SWOT analysis

5. Using further models and concepts explain the strategy and positioning of the business idea

6. Explain where the competitive advantage for the business idea exists

7. Outline a cash budget for the venture for the next six months

8. Show the breakeven point for the venture

9. Produce a sales pitch based on the models, concepts and frameworks to gain funding

10. Critique at least two of the models/concepts/frameworks in outlining your approach

Instructions

· In text citation using Harvard referencing style

· Minimum of 15 references. References should be in alphabetical order

· Turnitin originality should not exceed 15%