Marketing PLan

Business Plan - I surveyed a couple of my nurse friends and I asked what is a device that they need in their field. This may be a long shot but here it goes: The pediatric RN does not have a feeding tube device for babies that will hook to the gtube immediately after it is put on the baby. Most adults with g tubes can immediately start with a feeding tube hook up but babies need a few days to get the gas out. So the nurses rig up a clothes line and a paper clip across the crib to hang the syringe and slowly administer a drop method for the feeding tube. She said they need a medical device that replaces their clothes line and paperclip. We could market this and use the Owens and Minor Company.

Product-Market Focus:

1. The key information in this section relates to the strategy that will be employed by the company as well as a description of your target market for this new product

· Target market information-step 1, 2,3,4, and 5