Economics

Part 1

Write an analysis of a piece of native advertising (min: 750 words). Your analysis should include the following sections (use images as needed):

· Organization / product or service

· What is the product/service/message being advertised?

· Who is the  sponsoring  organization? (not where it is published)

· Publishing site

· What kind of publication is this? (news, magazine, blog, etc)

· What are the document design features of the site? What is the visual layout?

· Analysis of how advertising is native

· Demonstrate what document design features were used in the ad

· Explain what (if any) labels were used to differentiate ad from content

· Evaluation as a consumer

· What is your personal experience of this ad? Do you find it effective? Ethical?

Focus on Rethorical question, too:

· message

· receiver

· purpose

· context

· sender

Examples:

https://adespresso.com/blog/19-amazing-native-advertising-ad-examples/

· Want to talk about the ad or product from the original page of the product not from the ad espresso link or similar

Part 2

This pitch should follow a similar format as the last one but some specific information you need to include that might not have been important on the last one: 

· How is the audience? What about your piece will be appealing to that audience? 

· How will your piece be part of the native environment?

· What elements will you include in your piece that will provide content to your audience and advertise for your brand? 

Also include a note about how you think you will submit this to me or if you need help figuring that out.