Week 3 Discussion 1 & 2

Discussion 2 Week 3

Prior to beginning this discussion, please review Chapter 8: Importing, Exporting, and Sourcing, and Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text.

When writing your post, you should consider the four different strategies for entering the global market:

1. Direct and indirect exporting

2. Licensing and franchising

3. Joint ventures

4. Foreign direct investment

In your post, you will

· Pick two strategies from the above list for entering the global market. Assess the strengths and limitations of each strategy.

· Now, select one of these companies: Walmart, Dunkin’ Donuts, Starbucks, McDonald’s, or Target.

· Explain what strategies these companies used when entering the global economy.

· What prior research was conducted?

· How well did they understand their target marketing environment?

· Analyze the export marketing strategies the companies used.

· What decisions were made concerning product design, pricing, distribution channels, advertising, and communications—the marketing mix?

· What lessons did they learn from their success in the global marketplace?