Week 2 Discussion 1 & 2

Discussion 2 Week 2

Prior to beginning work on this discussion, review Chapter 6 of your text, the article Inside Amazon Go, a Store of the Future (Links to an external site.), and watch  Introducing Amazon Go and the World’s Most Advanced Shopping Technology (Links to an external site.).

In your initial post,

· Explain how Amazon Go needs to employ electronic data interchange (EDI) and efficient consumer response (ECR) to effectively and efficiently manage its stores.

· Your explanation can be around one specific example of a grocery item.

· Analyze how Amazon takes advantage of big data analytics and its advanced customer relationship management (CRM) to improve employees’ productivity, enhance corporate profitability, and, above all, create customer loyalty.

· If Amazon Go decides to expand globally and even dominate a domestic market, would they need to acquire information through direct perception? Why or why not?

· Take into consideration both the Xbox and TOMs examples in the text.

Your initial discussion post should be 250 words. You must use two credible articles to support your analysis. Cite your textbook and any other sources used to support your ideas. You may refer to Ashford University Writing Center’s APA Style (Links to an external site.) resource.

Required Resources

Text

Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). Retrieved from https://www.vitalsource.com

· Chapter 4: Social and Cultural Environments

· Chapter 5: The Political, Legal, and Regulatory Environments

· Chapter 6: Global Information Systems and Market Research

Article

Wingfield, N. (2018, January 21). Inside Amazon Go, a store of the future (Links to an external site.). The New York Times. Retrieved from https://www.nytimes.com/2018/01/21/technology/inside-amazon-go-a-store-of-the-future.html

· This article provides information about Amazon Go and will assist you in your Introduction to Data and Technology discussion this week. Accessibility Statement (Links to an external site.) Privacy Policy (Links to an external site.)

Multimedia

amazon. (2016, December 5). Introducing Amazon Go and the world’s most advanced shopping technology (Links to an external site.) [Video File]. Retrieved from https://youtu.be/NrmMk1Myrxc

· This video provides information about Amazon Go and will assist you in your Introduction to Data and Technology discussion this week. This video has closed captioning and a transcript. Accessibility Statement (Links to an external site.) Privacy Policy (Links to an external site.)

SAP SuccessFactors. (2013, October 28). SuccessStory: PepsiCo (Links to an external site.) [Video file]. Retrieved from https://youtu.be/gsloNjOI-j0

· This video features the VP of Global Operations at Pepsi, Shakti Jauhar, and will assist you in your Surviving Global Environments and Defining the Market Research Process discussion this week. This video has closed captioning and a transcript. Accessibility Statement (Links to an external site.) Privacy Policy (Links to an external site.)

World Economic Forum. (2011, January 6). Davos 2011 - Muhtar Kent, CEO, Coca-Cola (Links to an external site.) [Video file]. Retrieved from https://youtu.be/yWzq_BJQfHM

· This video features a former Coca-Cola CEO, Muhtar Kent, who discusses changes in the global market. This video will assist you in your Surviving Global Environments and Defining the Market Research Process discussion this week. This video has closed captioning and a transcript. Accessibility Statement (Links to an external site.) Privacy Policy (Links to an external site.)

Web Page

Procter & Gamble. (n.d.). Brands (Links to an external site.). Retrieved from https://us.pg.com/brands/

· This web page provides a list with information about product brands that are part of the Procter & Gamble (P&G) company and will assist you in your Surviving Global Environments and Defining the Market Research Process discussion this week. Accessibility Statement does not exist. Privacy Policy (Links to an external site.)

 

Recommended Resources

Multimedia

Alux.com. (2017, March 31). 15 things you didn’t know about Pepsi (Links to an external site.) [Video file]. Retrieved from https://youtu.be/WSitLk5sc2s

· This video discusses the start of Pepsi, its rivalry with Coca-Cola, the marketing strategy which saved it from bankruptcy, and its current products in the global market and may assist you in your Surviving Global Environments and Defining the Market Research Process discussion this week. This video has closed captioning and a transcript. Accessibility Statement (Links to an external site.) Privacy Policy (Links to an external site.)

ThoughtCatalyst. (2017, October 5). The secret behind Coca-Cola marketing strategy (Links to an external site.) [Video file]. Retrieved from https://youtu.be/XhMVWzVXNNk

· This video discusses Coca-Cola’s history and global marketing strategies, including the “happiness” and “share a coke” campaigns, and may assist you in your Surviving Global Environments and Defining the Market Research Process discussion this week. This video has closed captioning and a transcript. Accessibility Statement (Links to an external site.) Privacy Policy