marketing hw

Land & Nature Jerky Analysis

Individual Assignment

Please be sure to show your work (points will depend upon my being able to tell what you did).

1) (6 points) We went over incremental revenue to cost in class. Please compute the ratios for

2018 for a) trade promotions and b) consumer promotions. Please compare each to the industry

average.

2) (5 points) We went over the Return-on-Marketing-Investment (ROMI) in class.

Please provide the ROMI for 2018 and 2019 for BOTH trade promotions and consumer

promotions.

3) (4 points) Kathy Ayers has asked you to provide two things that you think might explain the

trade promotion results and two things that you think might explain the consumer promotion

results. Be sure to carefully explain.