Reflection paper

Background: We played a simulation game assume that we are operating a company in the bicycles industry. https://youtu.be/2BC_nNVSPx0 , The introduction of the simulation is in the video, watch this video and answer the following questions.

Questions: What did the simulation reveal to you about the challenges/opportunities in building strategy that embeds sustainability? What is your plan to embed SEER values you’re your career/company? (see the other document I upload for SEER strategy)

o Paper should be 2-3 pages in length, 12 point font double spaced containing full citations and references.

Use these as resources:

https://hbr.org/2015/05/what-is-strategy-again

Johnson et al (2016) - Red Bull Case Study (HBS - 12p)

Ghemawat & Rivkin (2014) - Competitive Advantage (HBS - 29p)

[ [ [Eswaran (2019) - The business case for diversity is now overwhelming. Here's why – WEF] ] ]  (8p)

Alcacer (2015) - Competing globally – (HBS - 38p)

Sarasvathy (2008) - What makes entrepreneurs entrepreneurial (HBS - 9p)

Brown (2008) - Design thinking – HBS (10p)

Design Project Scoping Guide