Marketing Expository Essay

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Instructions

AS published in the course syllabus: Semester Project – Expository Essay (100 points)

Students are required to conduct research and write an expository essay on a selected topic. Detailed instructions are provided on Blackboard, available from the Content link. Original research means that students are to become familiar with NJCU’s Guarini Library database. The link to the Library is located on the left-hand menu form the course home page. For each project begin by reading the online articles cited below, then locating and reading not less than five, (5) academic journals, current professional/business articles on the industry, company, brand and competitors. This syllabus includes an extensive list of approved reverences. All project submissions must follow the rules of basic writing fundamentals (grammar, punctuation, sentence and paragraph formation, spelling etc.) Please type in a 12 point font. Submissions must include the standard course cover page and formal reference page in APA 7th style. Do not use or cite references in any of the following forms: a textbook, online dictionary or tutorial references. GOOGLE searches, blogs, company homepages, Wiki, ASK, or ABOUT-like sources are not acceptable.

Semester Projects are due: August 25, 2020 11:59 PM.

Your essay must take one of two forms: Cause and Effect Essay or Problem/Solution. The Cause and Effect format requires one to write about how an important import issue developed and the results. The Problem or Solution Essay allows scholars to explore a relevant problem and analyze/propose a solution.

Semester Project/Expository Essay. Topics: Select any one of the following.

1. Facebook Advertising Boycot

2. TikTok as a Component of Digital Strategy

3. Political Ad Wars

4. Crisis Communication Marketing

5. The Customer Experience

6. Social Media Marketing and the Business of Fashion

7. Brand Purpose vs. Brand Hypocrisy

8. Travel & Tourism Marketing Post-COVID

9. The New Generation of Muslim Consumers

10. Influencer Marketing

Main Topic: Travel & Tourism Marketing Post-COVID

Thesis: As COVID-19 forces buyers into a digital-existence, it is vital for marketers to augment the customer experience with a human connection.

Sources for Assignment : https://www.mckinsey.com/about-us/covid-response-center/leadership-mindsets/webinars/customer-experience-in-the-next-normal-after-covid-19

https://www.forbes.com/sites/blakemorgan/2020/04/27/customer-experience-mindset-in-a-post-covid-19-world-an-infograph/#af95bf33d0e