M1

You are expected to comment on this discussion topic based on your learnings from textbook, PowerPoint slides, and other resources such as articles from google scholar or library. Your comment must be minimum of 200 words. https: //youtu.be/ V6ipFnixbz4

Discussion topic:

Find a marketing stimulus (e.g., TV commercial, print advertisement, social media ad) that you find has not been getting as much attention as it could and

1. Describe the stimulus;

2. Provide suggestions, based on factors that determine the amount of attention that a stimulus will tend to receive, as to what the marketer might realistically do to increase the amount of attention given. Be sure to consider and discuss the cost and feasibility of such changes (e.g., changing a newspaper advertisement from black and white to color will increase cost dramatically).