Marketing homework help
docra2
Instruction.docxDiscuss each topic for about a page and half each. Use ALL attached document for citation and resources and cite them in each paragraph. You may use no more than 4 scholarly sources, and reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, the Wall Street Journal, and the Harvard Business Review,
Discuss Customer Relationship Management and Search Engine Optimization
Topic 1
How has customer relationship management (CRM) evolved or changed with the rise in the popularity of social media? Explain. For an online merchandise store like CompanyOne, what are some of the common social CRM tools? Analytical CRM tools? Recommend one commercially available social CRM tool and one commercially available analytical CRM tool to CompanyOne, discuss the pros and cons of each tool, and explain the reasons for your selections.
Topic 2
How would you incorporate social media into CompanyOne’s SEO strategy? Social media optimization (SMO) has the same goals for CompanyOne as SEO, (i.e., to increase traffic to CompanyOne’s website). Should CompanyOne invest more in SMO relative to SEO? Why or why not?
