Business proposal

Typical Proposal Items:

1. Title page

2. Table of contents

3. Executive Summary (page numbering starts here)

4. Introduction 

5. Market Analysis (what is the need for your program or product; includes your research)

6. Mission Statement and/or Objectives (what you hope to achieve)

7. Implementation (how you will execute what you are proposing)

8. Benefits (to company or audience)

9. Evaluation (how you will determine success)

10. Budget

11. References 

12. Appendices 

APA Outline format

For example, Apple Computer’s 2017 mission statement is:

“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.”

Do not mimic the objectives above.