Critical Analysis Article( no more than 3 pages)

1. Begin with a brief introduction/history

· business situation, including the macro/micro-environment conditions facing the organization.

2. List the problem statement :

· the opportunity or threat facing the organization.

3. Offer and discuss alternative strategies and programs you would consider to deal with the opportunity or threat to the organization

· Present each alternative in sufficient detail to give the reader an idea of why it may be beneficial.

4. Recommend one alternative you have identified

· Inform the reader of your reasons for this recommendation.

5. Describe tracking metrics to determine the effectiveness of your recommendation as a way to solve the problem you identified

· Be sure to include both intermediate metrics and a conclusive metric.

6. Summarize what you have learned from your critical analysis.

Cite sources and list references per APA standards

· Background

· Traces its roots back to 1886 with John Pemberton’s first concoction of what became known as Coca-Cola (Fast Company, 2014).

· 128 Years of Coca-Cola in 2 Minutes

· Grew to be “such a strong company that a ham sandwich could run it” (Grantham, 2017).

· Warren Buffett on why he will never sell a share of Coke stock

· Recent changes in leadership (Grantham, 2017).

· James Quincey to become n ew Coca-Cola CEO in 2017

· Message from James Quincey

· Three page maximum.

· All submitted reports must be double-spaced using standard font (11 or 12 pt.) and page format, with an appropriate title, section headings, and page numbers.