Innovative project

Company Background

Apple was founded on April 1, 1976 by two college dropout students, Steve Jobs and Steve Wozniak. For them, it was all about making computers so compact they could be used at home or in the workplace. iPhone, Services, Mac, iPad, and Wearable's, Home, and Accessories are just a few examples of the company's many divisions. .The industries that Apple competes in are Consumer electronics, software and online services. Consumer gadgets, software, and internet services are all areas in which Apple is active. Your Mac or iPhone's logo pays homage to computer pioneer Alan Turing, whose work on artificial intelligence and decoding German military codes helped lay the groundwork for the modern computer.

SWOT Analysis

Strengths

You will not have to worry about bringing a charger everywhere you go.

Has amazing OS and Software hence high speed and more flexible.

Weaknesses

The other phone's battery % may not last as long as the time you spend charging your phone.

Additional limitations that are not necessary. It's not possible to enlarge the storage capacity of the Apple iPhone since the battery is incorporated into the device.

Opportunities

Maximize profit

Continued advancement of technology

Threats

Competition from other mobile phone manufacturers, such as Android, that may attempt to create a device that is similar.

Apple's present brand value might be eroded over time if there is no more innovation or Steve Jobs to lead the company.

Strategic Analysis

All throughout the globe, to make sure and reduce the risk of people's phones dying.

To swap battery life amongst others.

In order to ensure that your phone will never again die.

To design a high-end iPhone in which the customer experience is more crucial than having a bevy of functions accessible.

To ensure high-speed and easier accessibility via technological means.

Apple's primary goal in releasing these images of the iPhone X is to draw attention away from the device's technical specifications and toward its enjoyable features.

To demonstrate Apple's approach for the future of smartphones.

To deliver the greatest personal computer devices and support to learners, educators, designers, scientists and engineers in over 140 countries across the globe is Apple's company purpose.

The corporate mission of Apple Inc. is to "create the finest goods on Earth and to exit the world a better place than we got it.

Competitive Analysis

Market Segmentations

Age and Gender – This device might be used by people of all ages and genders who have a mobile phone and are in need of a charge.

Spending Power - This moderately priced item would be accessible to individuals of all socioeconomic backgrounds.

Reasons for buying - The most common reasons for purchasing the product would be to borrow a charge from a friend for a little fee and gain a larger percentage of battery life to carry you through the day.

Competition : Samsung and other major brands may opt to provide a comparable product at a lower cost.

Target Market : Teenagers and adults who own phones or tablets.

Differentiation : The powerful charging power provided by just one app will provide your phone a full day's worth of battery life, setting our device apart from the competition.

Marketing Mix

Product- Our product will be accessible for all iPhone users having an iPhone X and newer. The target audience are mostly the teenagers and the adults who mostly use smartphones. Since this is an app, packaging is not an issue. The features will be in the ability to transfer charge to other’s phones.

Price- The monthly fee will be $10.99 with an initial 7-day free trial and a 5% discount the first month after the trial period. This will attract customers to try the app.

Place- It is expected that our product will be offered on the App Store. This will enable the customers to easily reach the product without any problem.

Promotion- Our product will be promoted globally since Apple goods are prevalent in many nations, including the United States. Commercials and print advertising will be used to sell the app, highlighting how it differs from those of their rivals. When a product is initially introduced to the market, commercials and print advertisements are used to promote it.

Implementation Plan & Marketing Calendar

We decided to roll out our project app and promote through many channels such as Walmart, Target, Best Buy, and any phone networking places where Apple phones can be purchased, as well as, through social medias and television commercials. The estimated time period for our product to get around in the market is approximately one to six months after initial release of the app. The product would be a permanent sales option for continued use. The product would be available for sale indefinitely, allowing it to be used and sold indefinitely.